Hotels around the world are implementing green solutions to minimize their environmental footprint and meet guests’ wishes for sustainable hotel stays. E.ON wanted to be a part of this market and development.
To increase brand awareness amongst hotel owners
To increase the number of followers on Facebook and LinkedIn
To build a relevant target audience and engage it with the brand
Get visitors on E.ON.dk
We increased the click rate to the site by 255%
Through ongoing data-driven target-group optimization, we have created a relevant and enthusiastic target audience
LinkedIn Inmail had an opening rate of over 62.5%