Bcon.ag - Corporate Identity System

The project

The dynamic growth of the Swiss-based company made it necessary to coordinate visual communication. We have developed a consistent, recognisable and sales motivating system to underpin the company’s messages.

The Challenge

At the same time, we had to create a state-of-the-art, lovable and trust-generating system and enable this image to accommodate the ever-changing communication needs while still suggesting Swiss precision and reliability.

The Solution

The corporate identity system is made up of flexible, well-combinable components. The essential elements (logo, slogan, web address) are supplemented with special, unique components (world map, slogan “sticker”, brand angle) and their mutually reinforcing effect creates a “brand island”, which gives the company the unique strength of communication. The design base is – of course – the modular grid which is associated with the Swiss Style.

The Result

The customer was pleased with the favorable feedback and expressed confidence in further orders.