BAXI: A SUCCESSFUL ONLINE CAMPAIGN

The project

Baxi wanted to define its online presence and promote a new product and a special offer. We had to promote the online launch of “Baxi Mago”, a modulating wi-fi chronothermostat, designed to manage domestic comfort directly via App. We also oversaw the launch of the “Baxi Più” promotion which included the 10-year extension of the boiler warranty.

The Challenge

For this project we had to dig deep and analyze the digital presence of major competitors and took into consideration all tools and platforms such as web sites, traffic, reviews and social media, researching the communication, through to user targeting, to the Google Display and Search campaigns.

The Solution

“The magic to feeling at home” was our solution which highlighted the simple use and the innovative features of the product. The Display and Search campaigns were geolocated for Italy and targeted interests for technology, home, DIY and heating systems.

The Result

The “Baxi Mago” Display Campaign and a Video Campaign got over 60.000 views on Youtube. For “Baxi Più” we worked on a Search Campaign that reached the 6 % CTR.