PR as the core fuel in Lumon’s growth strategy
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Lumon, the leading balcony and terrace glazing company in Finland, asked Brunnen to build a PR strategy to support its international growth. At the same time our client wanted to shapen its employer image to confirm the right talents.
Brunnen gave its best and fullfilled the promises. With our help Lumon’s public awareness raised by more than 80%. The client also gave us the best school rate in planning and running internal communication program.
Lumon, the leading balcony and terrace glazing company in Finland, needed a PR and communication strategy to support its ambitious growth especially in the chosen international markets. Since competion for the best talents is high, our client identified also the need to build systematically an employer image.
For the beginning, we built strategic guidelines for both internal and external communication. We also consulted in right public affairs tactics, since as the big employer and investor in Finland, Lumon has its voice to say.
We built trusted media relations and invited journalists to the producing plant in Finland. Our expertise was also seen in social media, for which we trained the management. The management team started to publish blogs and vlogs by Brunnen’s support.
The most succesfull project was our employee ambassador program. We planned a very nice tactics to motivate the staff to share the content where ever they were working.
We are happy to say that we succeeded: public awareness raised by more than 80% and today the journalists see Lumon as a powerful and important investor and employer in Finland and abroad.
When it comes to the internal communication, the client gave us the best school rate for it. Soon after the beginning our employee ambassador program was so loved by the Lumon’s people that we started to receive good content more than we were able to publish accoring to our planned schedule!