Porsche Panamera Campaign

The project

Realisation of the targeted campaign for potential clients of the Porsche brand.

The Challenge

The key of this campaign was the promotion of the new model Porsche Panamera with the main task: as many appointed test drives by the potential clients as possible.

The Solution

We’ve created a campaign that focuses on getting to the potential clients in their regularly visited locations such as golf courses, business areas on the airports, prestigious malls.

The Result

The campaign was beyond our client’s expectations. More than 500 potential clients made an appointment for a test drive.