Paraf Credit Card Launch Campaign
Country: TurkeyAgency:ÖyküClient: Halkbank
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We made the launch campaign for Paraf, the new credit card of our client Halkbank, a governmental bank in Turkey. Campaign helped Halkbank to achieve 3.4 million new clients and increased the turnover of individual banking department about 138 % in a year.
With this campaign, we focused on the advantages for credit card users and wanted them to feel just like stars. We hired two celebrities as speakers of our brand.