Paraf Credit Card Launch Campaign

The project

We made the launch campaign for Paraf, the new credit card of our client Halkbank, a governmental bank in Turkey. Campaign helped Halkbank to achieve 3.4 million new clients and increased the turnover of individual banking department about 138 % in a year.

The Challenge

With this campaign, we focused on the advantages for credit card users and wanted them to feel just like stars. We hired two celebrities as speakers of our brand.