We researched the Nordic construction market through surveys and interviews to benchmark brand awareness. Based on insights and learnings we developed and executed a global campaign with two different tracks – a branding track and a product track. We branded Bluebeam through a Hero campaign, thanking all the tradespeople, innovators and construction workers who build our world. The Hero campaign established strong brand awareness. In parallel we ran a ‘Bluebeam builds the world campaign’ focusing on their construction software Bluebeam Revu, which is software that enables teams to work together in real-time. This part of the campaign acquired new leads and funnelled them to the primary goal of downloads of the software.