Get to know the full case, details and morescroll down
A conceptually strong and integrated shopper activation
The activation took place a few weeks before the summer holidays.
On holidays, consumers enjoy a variety of nice, different foods in foreign countries. Often that food will be spicier than what they’re used to. Therefore, COOKS had to create a strong and integrated shopper activation. Bayer wanted to prepare the traveler by recommending taking some self-care products for digestive health. That way travelers could make the most of their holiday.
The challenge was to come up with an attractive shopper marketing activation that raised self-care products for digestive health to top-of-mind while travelers were packing their bags.
COOKS developed a 360-degree approach make products for digestion top of mind through focused content and a novel near-store activation.
The near-store activation program was not only successful but also generated high PR value. The client called it an attractive, very strong 360-degrees concept for social media (online) and in-store (offline).