Fies brand relaunch

Fies, a traditional German distillery from the black forest.
Country: GermanyAgency:TASTE!Client: FIES

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Fine spirits invite you to enjoy.

The project

Since 1948, the Schwarzwälder Feingeistbrennerei Franz Fies is recognized as one of the premiere distillers of fruit brandies and liqueurs. To increase the products’ value perception among consumers, Fies needed to convey its brand personality in a more direct and poignant way. We had to distinguish the brand by using its Black Forest heritage in a more emotional fashion. 

The Challenge

The category of fruit spirits is very traditional, old fashioned and dormant. Our client refused to call it “dead” and instead described it as a sleeping beauty.   

The Solution

Awakening the sleeping beauty of traditional spirits with a whole new brand world and packaging design. 

The Result

We recreated the world of traditional spirits by surrounding the excellent craftsmanship with mysticism of the company’s origin from the Black Forrest. The result was a more credible brand story and a new visual identity.