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C3 Awards submits by agencies

October 4, 2021

taste GmbH Best Overall Campaign – Bad Reichenhaller “Ohne Jod fehlt dir was!”

Project Category: best overall campaign
Name: Lukas Dudek Agency name: taste GmbH
The Project:

Bad Reichenhaller

Our topic is iodine deficiency: a problem that many people are not aware of and at the same time can be prevented by a daily pinch of salt.

The implementation should be played with a lot of lightness and at the same time address a younger target group

The Challenge:

Bad Reichenhaller

How do you cast a theme for a low-interest category that underpins market leadership through interpretive sovereignty and at the same time creates brand sympathy?

The Solution:

Bad Reichenhaller

In a humorous and entertaining way, we show what iodine deficiency can mean in everyday life. A sympathetic character experiences the funniest chain reactions in short films. Over-the-top, worth seeing and, above all, worth sharing. One thing leads to another and at the end it is clear: Without iodine you are missing something! (Ohne Jod fehlt dir was!)

The Result:

Bad Reichenhaller (video campaign and images can be viewed in attachment)

  • When a low-interest product such as table salt claims to provide health information, it must not be treated too seriously. We therefore deliberately exaggerate and show with a twinkle in our eye the abysses that open up in the case of iodine deficiency.

Playout on Youtube:

  • The playout on YouTube took place in two phases – a test phase and an optimized phase based on the test. 
  • The various ad formats on YT were taken into account. The TrueView format was accompanied by overlay and discovery ads. The KPIs were exceeded by far in terms of reach and efficiency, and the campaign was rated with the highest relevance. 

Push on social media:

  • The campaign was also played out on Instagram and Facebook – both paid and organic – to increase the number of touchpoints. 

For this, cutdowns and story formats with extended scenes were played out – with the aim of generating reach and landing page views.

 

Attachments:

The People in charge:

Strategy: Lukas Dudek

Creative Lead: Ralf Richter

Content download: C3_2021_taste_Campaign.pdf.zip Video links:
October 4, 2021

taste GmbH Best Overall Campaign – Kikkoman “Sensei Kikk”

Project Category: best overall campaign
Name: Lukas Dudek Agency name: taste GmbH
The Project:

Kikkoman “Sensei Kikk”

A format of short videos was to be developed for a young European target group that would showcase Kikkoman as a strong ingredient in European dishes as well.

The Challenge:

Kikkoman “Sensei Kikk”

In the European market, Kikkoman soy sauce is mainly known as an ingredient for Asian dishes. However, the taste of umami can also enrich many European dishes.

The Solution:

Kikkoman “Sensei Kikk”

Kikkoman becomes a personified anime character and saves various European dishes from bland taste and dullness.

The Result:

Kikkoman “Sensei Kikk” (video campaign and images can be viewed in attachment)

  • Sensei Kikk appears as the alter ego of Kikkoman and gives various dishes the decisive Kikk. Together with a London animation studio we developed the character and 6 short animated films.
  • On the landing page you can discover the recipes, learn more about Sensei Kikk’s superpowers and download lots of fan material.
  • Among all newsletter subscribers we raffle a Sensei-Kit with 2 bottles of Kikkoman and one of 3 t-shirts.
  • And fans generate fans – with various stickers of Sensei and the food characters involved.

Attachments:

The People in charge:

Strategy: Lukas Dudek

Creative Lead: Ralf Richter

Content download: C3_2021_taste_Campaign.pdf.zip Video links:
October 4, 2021

taste GmbH Best Rejected – Almdudler

Project Category: best rejected
Name: Lukas Dudek Agency name: taste GmbH
The Project:

Almdudler

Almdudler owns the rights to the Spezi brand for Austria. There was a product launch in 2016, but it did not bring the success that had been hoped for. 

Spezi Austria must also be differentiated from Spezi Germany for legal reasons.

The opportunity lies in a packaging relaunch that makes the product brand appear more attractive and iconic.

The Challenge:

Almdudler

The task is to relaunch the existing product under the aspect of reduction as well as cult appeal.

The Solution:

Almdudler

Spezi becomes an iconic brand. With a reduced retro design, the brand and the packaging are to gain in attractiveness. All rational facts were eliminated and the brand was designed with self-confidence. The new value of the design alludes partly to nostalgia, but is also fit for the future and serves the spirit of the times.

The Result:

Almdudler

Please refer to the attachments for the results.

 

Attachmets:

The People in charge:

Strategy: Lukas Dudek

Creative Lead: Henning Schmidt

Content download: taste_GmbH_Rejected_Work Video links:
October 4, 2021

taste GmbH Best Design – Herzenssache

Project Category: best design
Name: Lukas Dudek Agency name: taste GmbH
The Project:

Herzenssache

The brand Herzenssache from Reinert was launched a few years ago. The USP was the antibiotic-free raising of the pigs. This product advantage, however, was not apparent to many consumers, which meant that the brand could not achieve the hoped-for success.

The Challenge:

Herzenssache

A new direction and relaunch of the brand and packaging design to generate new consumer appeal.

The Solution:

Herzenssache

The packaging design and the entire brand world were created in warm tones. The aggressiveness of the previous one was taken back. The messages on the packaging were clearly explained to the consumer and the production process from producer, processor and producer was described.

The Result:

Herzenssache (please refer to attachments)

 

Attachments:

The People in charge:

Strategy: Lukas Dudek

Creative Lead: Henning Schmidt

Content download: taste_GmbH_Best_Design_02.pdf Video links:
October 4, 2021

taste GmbH Best Design – Velvare

Project Category: best design
Name: Lukas Dudek Agency name: taste GmbH
The Project:

Velvare

The company RILA produces and imports various ethnofood and special assortment for food retail. For a new clientele, a female feelgood brand was to be developed that could meet the demand for vegan and vegetarian products.

The Challenge:

Velvare

The task was to develop a brand in design, name and packaging that, unseen in retail, would credibly represent the new category of feelgood products.

The Solution:

Velvare

The naming uses a feminine phonetics and is reduced clear and valuable in its design. The paper feel symbolizes the natural lightness of the products and the extravagant serving suggestions enhance the value of the presentation.

The Result:

Velvare (please refer to attachments)

  

Attachments:

 

The People in charge:

Strategy: Lukas Dudek

Creative Lead: Henning Schmidt

Content download: taste_GmbH_Best_Design_02.pdf Video links:
October 4, 2021

taste GmbH Best Design – Faust

Project Category: best design
Name: Lukas Dudek Agency name: taste GmbH
The Project:

Faust

Brauhaus Faust zu Miltenberg, founded in 1654, sees itself as a living part of the regional cultivation of Franconian-Bavarian beer and lifestyle culture. Regionality is both a guarantee for quality and sustainability as well as a declaration of love for the region. But how do you combine the conscious distancing from national mainstream beers and the appreciation of traditional brewing in communication and design?

The Challenge:

Faust

The aim was to become modern in the design without sacrificing traditional elements. 

The Solution:

Faust

The current label design has been modernized, simplified and further developed. We have focused much more strongly on the brand logo.

The variety has been detached from the brand, which gives the consumer orientation and means a strengthening of the brand image. The black crown cork gives the product the right kick and also creates an intentional break between tradition and modernity. In this way, we have positioned the brand for the future, also with regard to the demands of young consumers who need to be fetched.

The Result:

Faust (please refer to attachments)

It was about time that some of Faust’s most popular beer specialties came back in the trendy Euro bottle. This follows the retro trend, is synonymous with traditional Bavarian brewing indulgence, and is a perfect fit for a traditional regional brewery like Faust.

The varieties Bayrisch Hell and Natur-Radler will be launched in the 0.5-liter Euro bottle. Faust Bayrisch Hell, Natur-Radler, Natur-Radler non-alcoholic, Pilsner and Pilsner non-alcoholic are eye-catchers in the 0.33-liter euro bottle.

The small bottle is an absolute hit with the younger generation in particular, fits perfectly in the hand and attracts attention on the store shelf.

The tinglingly fresh contents of the mini-cult bottle remains the same, of course, but we have adapted the look.

 

Attachments:

The People in charge:

Strategy: Lukas Dudek

Creative Lead: Henning Schmidt

Content download: taste_GmbH_Best_Design_02.pdf Video links:
October 4, 2021

taste GmbH Best Design – The Family Butchers

Project Category: best design
Name: Lukas Dudek Agency name: taste GmbH
The Project:

The Family Butchers

The sausage producers Reinert and Kemper have joined together as “THE FAMILY BUTCHERS” in order to rethink the “Sausage & Ham” market and defend  the newly established leadership position within the industry.

The Challenge:

The Family Butchers

Development of an internationally functioning corporate design that reflects the size, modernity and pioneering spirit of the newly founded company. 

In addition to the re-development of the external appearance, the newly created content must be fully in line with the company’s high ambition to reshape the market. 

The Solution:

The Family Butchers

TFB is a brand with international appeal. The Family in the name conveys commitment and reliability. 

The design reflects the size and self-confidence of a market leader. TFB sees itself as a strong, reliable and trustworthy partner at eye level – in the triangle of producer, retailer and consumer.

The Result:

The Family Butchers (please refer to attachments)

Corporate Design:

  • The new identity is confidently expressed through a clear design language
  • Conciseness and impact: The self-image of the TFB brand was created with a powerful, modern red color palette, striking typography and a metaphorical logo. Entirely in the spirit of a global brand. At the same time, the visual language and tonality convey closeness, responsibility and character. 

 

Shaping the market as a company:

  • In order to be able to rethink the market, it must first be fully understood. Therefore, a comprehensive sausage and ham study was carried out together with Rheingold and C+R research institutes and food trends expert Hanni Rützler. As a result, a study “Es geht um die Wurst” (It’s all about the sausage) was published, reviewing the market with its consumers and providing an outlook for the future.
  • Additionally, a new web-based platform for consumers and prospects was created – TFB-Live – where current and relevant topics concerning the sausage and ham market are critically reviewed and discussed.

 

Attachments:

 

The People in charge:

Strategy: Lukas Dudek

Creative Lead: Henning Schmidt

Content download: taste_GmbH_Best_Design_01.pdf Video links:
September 28, 2021

DRIVKRAFT SVERIGE – LJUNGBY – AGAPI BOATCLUB

Project Category: best design
Name: Pamela Groop Nyman Agency name: Tomorro AB
The Project:

We have put it together in a pdf-file. We didn’t know that there was a form to fill in. So all our 3 submissions are in the same document. Hope it works anyhow. / Pamela

The Challenge:

See pdf

The Solution:

See pdf

The Result:

See pdf

The People in charge:

See pdf

Content download: CU_C3award2021_tomorro_LOW.pdf.zip Video links:
September 28, 2021

Diotto

Project Category: best overall campaign
Name: Davide Cini Agency name: Linkness/Tratti
The Project:

Diotto began as an artisan shoe workshop in 1969.
The energy and passion that always distinguished the family helped them expand their product selection by creating high quality technical clothing, capable of facing every environment and situation.

The Challenge:

For these new products the company wanted a launch and the creation of communication material in support of it.

The Solution:

The new technical clothing consists of jackets, trousers and t-shirts made with high-performance and high-quality fabric, a material that’s both breathable and water-repellent.

In order to showcase this new clothing line and enhance its technical features, we defined a concept based on the idea of travel: we narrated the day and the adventures lived by a couple through a photo shoot made in the Asiago upland.

We also made video contents in support of the company’s storytelling, which will be used on the brand’s social media, website and adv campaigns.
Everything was studied to be part of a strategic itinerary aimed at launching this new collection among the brand’s most loyal customers, their distribution net and also new potential clients.

In support of the launch, we are preparing paper materials like catalogs, cards, display cabinets and personalized product tags, particularly useful for the stores that are already selling Diotto’s boots.

The Result:

This multimedia launch strategy will help creating a new narrative path and a visual story filled with emotions, which will not only help presenting the new collection, but will also elevate the quality and the perception of the brand.

The People in charge:

Davide Cini – Creative director
Jessica Zanette – Account, social & digital PR
Beatrice Donà – Creative & graphic designer
Francesca Favaretto – Creative & graphic designer
Aurora Franino – Digital designer

Content download: Video links: https://youtu.be/LvXEU1ieqbE
September 28, 2021

Nosto ATM responsibility social media & PR campaign: Cash for people who want to help those in need

Project Category: best overall campaign
Name: Marika Siniaalto Agency name: Grapevine
The Project:

Nosto is an ATM chain operating all over Finland. Although cash is giving space to new, contactless methods of paying, cash still plays an important role, especially among disadvantaged people.

As in other countries, the Covid-19 crisis has in Finland influenced people, who are dependent on social care and support of the community. As the community had hands full with unemployment and healthcare issues, the social will of helping others arose in social media. Independent people and non-profit charity organizations tried to do their best, without getting much support from government, companies or donors they had before the pandemic. The traditional fundraising methods, like charity auctions, flea market and fund raising events were not possible.

The Challenge:

How to help people, who want to help others?

 

Responsibility being one of the key values of the Nosto ATM chain, they wanted to do something to help. Instead of just donating funds for some random organizations, we created a social media campaign in order to

  • find and locate the silent and unknown heroes, that voluntarily help others
  • highlight their prestigious work in publicity
  • reward one organization/helper with a donation of 10 000 €
The Solution:

Campaign – help us finding the silent heroes and we will reward them

 

We created a social media campaign in three phases:

Phase 1:  We asked people to inform us about individuals, associations of non-profit organizations, who help others without getting benefit for themselves.

Phase 2:  A jury picked up five finalists from almost 2000 candidates to be interviewed and presented to the public.

Phase 3:  We asked people in social media to vote, which of the five finalists deserves the donation of 10 000 €.

 

The campaign had a landing page, and traffic was created using Facebook, Instagram, Google Ads and native advertising. We also made press releases for national and local news media.

The Result:

1 We got almost 2000 reasoned suggestions of candidates at the campaign site

2 Over 24 000 people visited the campaign site and over 9000 votes were given to the finalists

3 The campaign reached 1,5 million impressions in one week and created a lot of conversation in social media feed and in the press

(Note! The population on Finland is 5,5 million people)

 

With an approximate budget of 40 000 € (media + agency work), the campaign succeeded well and the client considered it as a totally new way of communicating with the target audience. Instead of being just a phrase in the annual report, responsibility was shown in action.

The amount of negative feedback was close to zero, but the positive feedback was overwhelming. The five finalists were thankful for having a chance to present their work for a larger audience and all found the publicity as a valuable help for their work in the future.

 And who won, you may ask?

The audience voted a small cat rescuing association in Northern Finland to be the winner of the 10 000 € aid.

NOTE! See pics behind the link. 

 

The People in charge:

Marika Siniaalto, strategist

Mikko Eskelinen, project manager, copywriter

Emma Rantanen, PR specialist

Jussi Saunamäki, website & technology

Tuukka Mielonen, Art Director

Jesse Karjalainen, digital media specialist

Content download: Video links: https://drive.google.com/drive/folders/1id2cTkM_-LRT7oI03Zxk4p5VYcY5_wxo?usp=sharing
September 28, 2021

Paulig Coffeepedia – increasing awareness and bringing consumers closer to all things related to coffee

Project Category: best content
Name: Marika Siniaalto Agency name: Grapevine
The Project:

Finland’s biggest and most well-known coffee brand Paulig launched a coffee glossary website called Coffeepedia, which contains all sorts of information and interesting facts about this elixir of life. Paulig wanted to raise awareness and introduce consumers to this source of coffee-knowledge, enforce their position as a professional and versatile coffee producer and create additional value for coffee lovers in Finland, the Baltics, the Nordics and Russia. 

The Challenge:

How to increase Coffeepedia’s awareness in an entertaining, low-threshold, easy-to-consume and noticeable way – that’s suitable for all relevant markets, countries and coffee cultures? 

 

The main challenges were:

  • Discovering what kind of coffee-related information consumers are interested in, and determining what are the best ways to provide them with this information. 
  • Concepting the Coffeepedia-project in a way that can be easily and cost-efficiently translated to all markets and languages, and to several cultures, in which coffee is perceived differently and holds a variety of meanings and statuses to individual consumers. 
  • Creating content about topics that can be very interesting or extremely boring, such as the effects of caffeine or lists of different coffee brewing methods, and finding the points of views that were truly engaging – and forming them into copy texts and visuals.
  • Building a visual library with limited source material that is recognizable and stays true to the whole content package. 
The Solution:

The solution was to create a content master package, which contains finished copy texts and all visual materials, and which can be distributed to all Paulig’s market areas. Individual country offices are then responsible for publishing and advertising the content in their own social media channels. 

 

The content master included:

  • Three different main themes, that offer relevant information but have different objectives and targets. The content themes were:
    • 1. Basics for beginners – coffee 101, which included posts about all the coffee types and methods every coffee lover needs to know. 
    • 2. Fun facts, with posts about specific facts, such as responsibility and sustainability, caffeine and roast levels. 
    • 3. Lighter coffee content & enjoyment, which consisted of more engaging and relatable posts about the shared love for coffee. 
  • 12 posts for Facebook and Instagram feed and 7 Instagram Stories, all both in Finnish and English. The posts were ready to use, and included copy texts and video and photo materials, along with possible links and suggestions for advertising objectives. 
  • Work files for the visual material in .psd or .aep formats so that each country can translate the visuals’ texts into their preferred languages if they want to. 
The Result:

Coherent and compelling content master, high reach and engagement, and kick-start for several similar projects. 

 

Coffeepedia’s content has been integrated into Paulig’s on-going social media marketing in Finland for the past months, and the posts have succeeded in gaining attention, engaging coffee lovers and driving almost 40 000 users to the Coffeepedia website – even though driving traffic was the objective in only some of the posts. 

 

The Coffeepedia content master was also well received by the Paulig personnel in Finland and other market areas. After Coffeepedia we have produced three additional content masters – one about Paulig’s sustainability and responsibility efforts, one about the shared feelings and experiences around coffee and one specifically for the Finnish market about Paulig Finland’s own Coffee Ambassador. 

 

In conclusion, with this content master we managed to

  • Increase the awareness of Coffeepedia – as both the website and content concept that is beneficial for coffee consumers in all channels and touchpoints. 
  • Create content for Paulig Group, so that the cost of content production can be diminished and the Group’s brand communication stays consistent across all markets.
  • Create additional value for customers, establish Paulig’s brand image and perceived professionalism for average coffee drinkers, and utilize the website that had been created but not used in any way before. 
The People in charge:

Virve Reinikka, Key Account Manager, Strategist

Julia Riippi, Content Lead, Project Manager

Maiju Hirvi, Graphic Designer

Content download: Video links: https://drive.google.com/file/d/1WHCe-u0q8AwPpp_H3CTJWTwV5DpWzP7M/view?usp=sharing https://drive.google.com/file/d/1aE-g3dEH0kOSIc-s55K_Lk3W6Iv4ssd7/view?usp=sharing https://drive.google.com/file/d/1-ktomO_jjgkhTzYzQE0UGmo0OFUMACxV/view?usp=sharing https://drive.google.com/file/d/1pKgD-kHawCwoJfV92BrjcczHb_wsKMN1/view?usp=sharing
September 28, 2021

Monthly social media management for Brit Care pet food

Project Category: best content
Name: Marika Siniaalto Agency name: Grapevine
The Project:
  • Annual content and action plan (Facebook & Instagram)
  • Monthly content calendar in Finnish (localized and enriched with a Finnish twist)
  • Creating and curating posts (visual elements and copy)
  • Listening and communicating with customers / community (Finland)
  • Research opportunities to connect with new target groups
  • Monthly report 
  • Work and optimizing for sponsored page posts
The Challenge:

Increase brand awareness and visibility

The Solution:

See pics via link (attachement didn’t work, I got “forbidden” notification)

https://drive.google.com/drive/folders/11mX9rZJwd6G5sll80KmkKyZ8HbKGp5fe?usp=sharing

The Result:

~ 200 000 engagements per year

~ 15 000 active fans and followers

~ 9 M impressions/ year

~ 1 M individual people reached/ year

average CPM 1,9 €/ year

The People in charge:

Jenni Föhr-Suomalainen, account manager

Julia Riippi, content strategy

Emilia Laakkonen, content production

Content download: Video links: https://drive.google.com/drive/folders/11mX9rZJwd6G5sll80KmkKyZ8HbKGp5fe?usp=sharing
September 27, 2021

StayCATion – increase of pet hospitality and product visibility with untraditional hotel experience

Project Category: best overall campaign
Name: Marika Siniaalto Agency name: Grapevine
The Project:

Brit Care is a hypoallergenic dog and cat food brand of Vafo Praha. In the spring 2021 Brit Care launched a renewed and enhanced Brit Care Cat product line. Product novelties needed fresh and memorable PR actions, which were able to familiarize people with the new product range and to find out more possible Brit Care Cat customers. Same time due to covid-19 restrictions Finns were forced to travel in their home country while hotels were lacking customers. As an answer for these challenges we developed the Brit Care StayCATion campaign together with the boutique Hotel Fabian.

The Challenge:

While building up the campaign idea, our main challenges were:

  • To find out the best ways to encourage people to travel more often with their cats. Also to make travelling with cats easier and more common. 
  • To be able to familiarize people with the new Brit Care Cat product range and to find out more possible Brit Care Cat customers.
  • How to get people to book StayCATion hotel room from our partner Hotel Fabian
  • To find out the best ways to offer extra visibility for Hotel Fabian.
The Solution:

As a solution we developed the Brit Care StayCATion package – memorable StayCATion hotel weekend with cats and their owners, where all cat necessities were considered in advance. Travelling with cats was made as convenient as possible by offering:

  • Accommodation in a chosen room category with breakfast
  • Equipment provided by Brit Care (blanket, food bowls, Brit Care Cat food & snacks, toys and two cardboard Funny Boxes to cats play with and hide)
  • Inclusive goodiebag with Brit Care Cat product novelties
  • Many cats are extremely choosy about their sanitary, that’s why a cat toilet was available upon request. Also special scratch boards were available upon request.

 

Brit Care StayCATion accommodation package was available for bookings between 1st of June and 31st of August. After the campaign time Brit Care donated the cat equipment to partner Hotel Fabian in order to make travelling with cats more convenient also in the future.

 

Campaign visibility was boosted together with Hotel Fabian, social media influencers and social media ads.

 

As a nice extra activity for influencers visiting Hotel Fabian with their cats we booked a private cat training session. This was not part of the room booking campaign itself but an action whose aim was to give tips and hints for travelling with cats and to make travelling more easier.

 

The Result:

It turned out that the campaign was a success. Most cats are sensitive and usually not that prepared to sudden environment changes. During the campaign time 1st of June – 31st of August we had 23 Brit Care StayCATion hotel room bookings. In comparison, Hotel Fabian usually has only three cat room bookings per year. 

 

Campaigns cumulative reach was 623 977, number of impressions 1 122 176 and amount of engagements 16 390. All numbers include paid and organic results.

 

StayCATion received praised comments through social media and hotel customers. Hotel visitors were flattered how well their cats had been taken into account and people thanked them for the wonderful service idea. Some even commented that other hotels should learn from Hotel Fabian’s example. Common messages for all feedback were that people hoped for a continuation for the StayCATion concept. 

 

With StayCATion campaign we managed to:

 

  • Introduce people for renewed Brit Care Cat food
  • Make travelling with cats easier
  • Raise knowledge of Hotel Fabian’s pet hospitality. Because of our campaign also number of dog visitors is now rising
  • Raise Hotel Fabian’s business during the difficult times
  • Provide untraditional experience for Brit Care & Hotel Fabian customers

 

Most importantly –  the campaign was such a huge success that both Hotel Fabian and Brit Care wanted to continue mutual cooperation.

The People in charge:

Emma Rantanen, PR Specialist, project management

Jenni Föhr-Suomalainen, Account Manager, strategist

Content download: Grapevine_StayCATion-3.zip Video links: https://drive.google.com/file/d/1zi810BUI6a3eLIpdF3u30X4t7n3TzXe-/view
September 27, 2021

StayCATion – increase of pet hospitality and product visibility with untraditional hotel experience

Project Category: best overall campaign
Name: Marika Siniaalto Agency name: Grapevine
The Project:

Brit Care is a hypoallergenic dog and cat food brand of Vafo Praha. In the spring 2021 Brit Care launched a renewed and enhanced Brit Care Cat product line. Product novelties needed fresh and memorable PR actions, which were able to familiarize people with the new product range and to find out more possible Brit Care Cat customers. Same time due to covid-19 restrictions Finns were forced to travel in their home country while hotels were lacking customers. As an answer for these challenges we developed the Brit Care StayCATion campaign together with the boutique Hotel Fabian.

The Challenge:

While building up the campaign idea, our main challenges were:

  • To find out the best ways to encourage people to travel more often with their cats. Also to make travelling with cats easier and more common. 
  • To be able to familiarize people with the new Brit Care Cat product range and to find out more possible Brit Care Cat customers.
  • How to get people to book StayCATion hotel room from our partner Hotel Fabian
  • To find out the best ways to offer extra visibility for Hotel Fabian.
The Solution:

As a solution we developed the Brit Care StayCATion package – memorable StayCATion hotel weekend with cats and their owners, where all cat necessities were considered in advance. Travelling with cats was made as convenient as possible by offering:

  • Accommodation in a chosen room category with breakfast
  • Equipment provided by Brit Care (blanket, food bowls, Brit Care Cat food & snacks, toys and two cardboard Funny Boxes to cats play with and hide)
  • Inclusive goodiebag with Brit Care Cat product novelties
  • Many cats are extremely choosy about their sanitary, that’s why a cat toilet was available upon request. Also special scratch boards were available upon request.

 

Brit Care StayCATion accommodation package was available for bookings between 1st of June and 31st of August. After the campaign time Brit Care donated the cat equipment to partner Hotel Fabian in order to make travelling with cats more convenient also in the future.

 

Campaign visibility was boosted together with Hotel Fabian, social media influencers and social media ads.

 

As a nice extra activity for influencers visiting Hotel Fabian with their cats we booked a private cat training session. This was not part of the room booking campaign itself but an action whose aim was to give tips and hints for travelling with cats and to make travelling more easier.

 

The Result:

It turned out that the campaign was a success. Most cats are sensitive and usually not that prepared to sudden environment changes. During the campaign time 1st of June – 31st of August we had 23 Brit Care StayCATion hotel room bookings. In comparison, Hotel Fabian usually has only three cat room bookings per year. 

 

Campaigns cumulative reach was 623 977, number of impressions 1 122 176 and amount of engagements 16 390. All numbers include paid and organic results.

 

StayCATion received praised comments through social media and hotel customers. Hotel visitors were flattered how well their cats had been taken into account and people thanked them for the wonderful service idea. Some even commented that other hotels should learn from Hotel Fabian’s example. Common messages for all feedback were that people hoped for a continuation for the StayCATion concept. 

 

With StayCATion campaign we managed to:

 

  • Introduce people for renewed Brit Care Cat food
  • Make travelling with cats easier
  • Raise knowledge of Hotel Fabian’s pet hospitality. Because of our campaign also number of dog visitors is now rising
  • Raise Hotel Fabian’s business during the difficult times
  • Provide untraditional experience for Brit Care & Hotel Fabian customers

 

Most importantly –  the campaign was such a huge success that both Hotel Fabian and Brit Care wanted to continue mutual cooperation.

The People in charge:

Emma Rantanen, PR Specialist, project management

Jenni Föhr-Suomalainen, Account Manager, strategist

Content download: Grapevine_StayCATion-2.zip Video links: https://drive.google.com/file/d/1zi810BUI6a3eLIpdF3u30X4t7n3TzXe-/view
September 27, 2021

A Fearless World

Project Category: best overall campaign
Name: Vlad Popovici Agency name: KUBIS
The Project:

This is a story of how Save the Children NGO created A Fearless World, the first anti-cyberbullying platform that offered emotional support for young victims of online bullying.

In psychotherapy, dolls are often used for children to discuss sensitive subjects without feeling guilty or afraid. To get closer to those experiencing cyberbullying, Save the Children foundation introduced The Fearless Dolls – a special figurine collection where each character portrayed a real reason why most kids are cyberbullied.

To make them appealing for teens, the NGO chose to model our figurines based on 5 well known influencers that also experienced cyberbullying. The collection triggered the influencers to share their stories in vivid details, inspiring teens to break the silence wall.

Each doll became a symbol of courage therefore the foundation created a digital version of each one, giving a voice to the voiceless and helping teens to share cyberbullying stories and furthermore, call the Save The Children support line.

The Challenge:

Today, cyberbullying is all over the internet and it destroys lives. According to a study conducted by Save the Children NGO, 54% of 12-17 y.o. teens have been exposed to the cyberbullying phenomenon.1

The cruel consequence of this reality is that, in Romania, cyberbullying gives birth to tragedies. Today’s youth have to deal with online abuse, revengeful porn, or identity theft, hence parents like you are horrified and shocked when they acknowledge the true dimension of the problem.

To make matters worse, despite the prevalence of cyberbullying, little to no one was talking about this social struggle. And the biggest obstacle – cyberbullying victims often suffered in silence and studies have revealed that 40% of bullied children chose to ignore the content of cyberbullying messages or remain silent.2

CHALLENGE: FROM OBSCURITY TO CENTRAL STAGE

How could Save the Children NGO break the wall of silence around cyberbullying and encourage teenagers to step forward and speak up?

 

  1. Save the Children NGO, Internet Safety Study, 2019;
  2. Save the Children NGO, Internet Safety Study, 2019;

 

The Solution:

THE AHA MOMENT

We sat down to speak with teenagers. This pinpointed a very promising, highly emotional thought to tie into – fear was the name of the game. Teens were afraid to open about cyberbullying experiences but what they didn’t know is that even the most unlikely persons have a bullying story that no one knows about. These stories are either disguised or forever sealed in their hearts. And when they start to talk about them, fears turn into power, a lost future turns into a brighter one.

 

APPROACH: THE POWER OF EXAMPLE

To start a conversation with our audience around cyberbullying, we created A Fearless World the website where teens could feel safe and protected. To add fuel to the story, we invited 5 influencers to share their stories about the moments when they were cyber/bullied and asked for help to fight back the FEAR feeling.

EXECUTION: A WORLD WITHOUT FEAR

After finding out the stories of Irina Rimes, Deliric, Mimi (Teenage Vlogger), Alpaca Legion (Gamming Vlogger) and Alina Eremia, we created from scratch five unique 3D dolls that represent their cyber/bullying experience during their teenage time.

These experiences were also narrated by each of them in emotional video-series with a clear take out: “Ask for help and share your emotional obstacles so you can overcome them. Because you are not alone.”

To create a feeling of connection, our audience was invited to send on www.farafrica.ro encouragement and support messages to the 3D influencer-dolls that were presented on each website page.

Moreover, we produced a limited edition named THE FEARLESS DOLLS COLLECTION and our audience could earn some of them as a giveaway, based on the support message itself.

We spotted the opportunity of joining TikTok at a time the platform was quickly increasing in popularity, and we were the first Romanian ONGs to deploy a challenge on the platform.

The challenge was started by Mimi that has gone through a personal tough cyber/bullying story and that started the #farafricapenet (#fearlessoninternet) movement on TikTok. She used as a background song the empowering You are beautiful by Christina Aguilera and started a social conversation around the bullying issue.

The Result:

Despite the fact the only budget this campaign had was an estimated 500 USD offered by Facebook as part of a media grant, our campaign registered very good results in terms of organic reach & video views, fact that explains the very good performance in reaching our main objectives.

We reached 1.140.268 organic video views. On average 1 in 4 users that have seen the influencers videos interacted with the content.

Our Tik Tok activation generated 6.9 million video views, 459 videos in response and over 12% direct engagement (total of interactions, comments, and shares). Our collaboration with Tik Tok had no media and no production budget.

The People in charge:

Alin Marghidanu, Creative Director
Maria Teodorof, Group Creative Director
Anca Masek, Senior Art Director
Marius Goleanu, 3D artist
Cristina Schițco, Group Account Director
Ruxandra Șulea, Account Executive
Ștefan Chirițescu, Head of Strategy
Ștefania Bercu, Strategic Planner
Maria Man, Social Media Manager
Daniel Placintă, Chief Technology Officer
Dani Ivan, Team Leader
Silviu Ștefanescu, Senior Front-End Developer
Paul Mustăcescu, Back-End Developer
Ionuț Avadanei: Director of Photography
Marian Ciungu: Editor & Photographer
Teodora Stoica, Project Manager Save the Children
Andreea Hurezeanu, Partnership Coordinator Save the Children

Content download: KUBIS-Fearless-World.zip Video links: https://www.youtube.com/watch?v=mY23Y9P5UwI
September 24, 2021

UCI / Unusual digital mortgages

Project Category: best overall campaign
Name: Mario Sánchez del Real Agency name: Peanuts&Monkeys
The Project:

UCI (Unión Crédito Inmobiliario), a financial entity owned by banco Sabadell and BNP at 50%, specialized in portage products, to the real state channel, creates Hipotecas.com, a brand to open a direct digital channel to the consumer and reduce dependence on the professional channel.

The Challenge:

The objective was to presenta the Hipotecas.com brand, with a unique product: digital (98% of the business process of the mortgage is digitized), fully customizable (more than 50 financial advisors to understand and adapt the solutions), no changing banks needed and without moving from home.

Or put it in other way: give a “finger swipe” in the market for real digital financial products, all in your hands, and to be more concrete in your fingers!.

We positioned the brand as an alternative to the rigidity of traditional banking when financing the purchase of a home , with the tagline “OUT OF THE BANK”. From that platform we developed the creative strategy, thinking a new consumer (early adopters/ finch), who were already familiar with the purchase of a financial product, outside the conventional circuit.

The Solution:

Can you count the great advantages of a mortgage with the fingers of your hand? WE bet so!.

Because, is there anything more digital and personal, than your own fingers?

So we set the campaign in order to give to real fingers, their own personalities in a suitable environment.

We asked a an expert to create friendly hyper-realistic characters, out of real fingers, full of life and charisma, along with different sets and environments where the details of a theatre, or we better say a tiny impressive theatre, where our fingers could act as people, with conversations around hipotecas.com.

The Result:

CAMPAIGN RESULTS
4.500.000 Facebook impresions
over 50.000 clicks
130.000 true views
4.000 qualified leads
Over 8.000.000€ business volume associated to the campaign.

The People in charge:

Creative Director: Mario Sánchez del Real

Digital creative Director: Amador Pastor
Art Director: Eduardo González / Rodrigo Fernández / Amador Pastor
Copy: Sergio Rodriguez
Account: Beatriz Prieto, Joaquín Cobos

Content download: PEANUTSMONKEYS_UCI_DIGITAL_BANKING_FINGERS.pptx.zip Video links: https://www.youtube.com/watch?v=yNEkVz5AvQo&t=6s
September 24, 2021

NEHERA – The Androgyne

Project Category: best overall campaign
Name: Michal Naď Agency name: Jandl Slovakia
The Project:

The Androgyne

The Challenge:

The relation between Femininity and Masculinity became in recent years louder, noisier, and more polarizing. A debate that creates a stronger separation. And as this happens, the division of the sexes represents the fall of man/woman as a complete being.

The Solution:

The campaign is an essay on Femininity not as separate but as an interplay and interconnection with the opposite. The campaign reimagines Plato’s Myth of the Androgyne not only as of the theme but also the answer to this modern predicament.

The Result:

20% icrease in sales

The People in charge:

Creative Director: Alex Strimbeanu

Art Director: Lucia Repová

Copywriter: Jakub Jurica

Music: Isama Zing Director

Director, DOP, Edit: Jakub Šteinecker & Patrik Gubiš

Production: KIMONO Production

Content download: Video links: https://www.youtube.com/watch?v=NqKlXEnbnnM
September 24, 2021

FIFF

Project Category: best design
Name: Christophe Rosière Agency name: EXPANSION
The Project:

The Expansion agency has been working on the FIFF’s website for several years and is a sponsor of the Festival. For the 2021 edition, the website underwent a complete renewal: new graphics, new information structure, mobile conversion and a new calendar.

 

 

The Challenge:

For this 2021 edition, the FIFF wanted a more mobile-focussed website and a better information structure. In other words, they wanted the website to be clearer and have a better user experience enabling visitors to find the content they are looking for more easily.

The Solution:

We will discover the benefits after the Festival, which will take place from 1 to 8 October 2021, after which we will be able to gather feedback from users.

At this stage, the FIFF team is thrilled with the project: a more intuitive website, an immersive design in a cinematic context, total control of the contents by the FIFF and ease of access to the information.

 

The Result:

We will discover the benefits after the Festival, which will take place from 1 to 8 October 2021, after which we will be able to gather feedback from users.

At this stage, the FIFF team is thrilled with the project: a more intuitive website, an immersive design in a cinematic context, total control of the contents by the FIFF and ease of access to the information.

 

https://www.fiff.be/

The People in charge:

Maïté Defrenne – Benjamin Chasseur – Dorian DeKetelaere – Rémy Frenoy

Content download: Video links: https://www.fiff.be/
September 24, 2021

NAMUR CITADEL

Project Category: best design
Name: Christophe Rosière Agency name: EXPANSION
The Project:

Creating a new, more dynamic graphic scheme and a new user-focussed website. The website now has modern and attractive graphics. Expansion took on the graphics, development, integration of content and online publishing of the website.

The Challenge:

Positioning Namur Citadel as a first choice tourist destination in Wallonia, highlighting the activities and catalogue of events.

The Solution:

A dynamic website presenting the various activities available at Namur Citadel, with an attractive catalogue of events and a clear, ergonomic display of the hours and prices.

The Result:

A dynamic website presenting the various activities available at Namur Citadel, with an attractive catalogue of events and a clear, ergonomic display of the hours and prices.

 

https://citadelle.namur.be/fr

The People in charge:

Malou Sturtz – Benjamin Chasseur – Louis Carette – Dorian DeKetelaere – Gil vincart

Content download: Video links: https://citadelle.namur.be/fr
September 24, 2021

NoMu Wood

Project Category: best design
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

Building with wood in the Nordic Municipalities. NoMu Wood guides and inspires Nordic Municipalities through the process of building with wood. This is a treasure trove of information for the many people interested in the future of low-carbon Nordic construction.

The Challenge:

Climate KIC wanted their new platform to have a strong name that could be immediately recognised as Nordic and a logo with a simple and modern look that could work easily on digital platforms.

 

The Solution:

We created NoMu Wood from the contraction of Nordic Municipalities Wood.

The platform is aimed at employees at the municipalities as well as builders and architects who through the platform can find cases, training and more knowledge about the environmental advantages of building in wood. The project was created as a partnership between the Danish Technological institute, WeThink Nordic and the Nordic Wood in Construction Secretariat.

The Result:

The People in charge:

Ghita Holst, Mette Marthedal

Content download: Video links: https://vimeo.com/613604221
September 24, 2021

KR Foundation

Project Category: best design
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

KR Foundation engages in non-profit activities with positive impacts on our climate and environment. They also support projects where neither governments nor market actors seem to have any incentive to act.

The mission of KR Foundation is to address the root causes of climate change and environmental degradation. Most of KR Foundation’s international funding is allocated to two programme areas: 1) Sustainable Finance, and 2) Sustainable Behaviour.

In addition, KR Foundation engages in the areas of New Economy and Climate Communications.

 

The Challenge:

Visual Identity, including website design.

The Solution:

Visual Identity, including website design.

The Result:

The People in charge:

Ghita Holst, Thomas Bo Nielsen, Mille Fastholm, Maja Lindström

Content download: Video links: https://vimeo.com/613569010
September 24, 2021

JobIndex

Project Category: best overall campaign
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

JobIndex is Denmark’s biggest jobsite.

The Challenge:

Jobindex wanted a different approach and wanted to focus all of their media spend into TVCs.

The Solution:

Job with a cause. If you have been traveling, eating in restaurants, or shopped online, people rate the experience on platforms like trust pilot etc. Changing jobs is a pretty big thing. Besides job title, salary and the new tasks you are facing there is also uncertainty about the new workplace’s culture, possibilities of advancing, or even the quality of the lunch in the canteen. All of this is an important thing that you normally find out after starting the new job. We added a feature to the site where employees of companies could rate their workplace. We named the feature: JOBGLÆDE (Job Happiness). We produced a series of TV spots that were all to do with “Jobglæde”. All actors in the spots are real employees at Jobindex.

 

The Result:

The TV campaign achieved an unaided awareness of 89%. The craziest number the media company had seen.

 

The People in charge:

Marie Mark, Mille Fastholm, Claus Møllebro

Content download: Video links: https://vimeo.com/613575409 https://vimeo.com/613575507 https://vimeo.com/613575744 https://vimeo.com/613576212 https://vimeo.com/613576451
September 24, 2021

JobIndex

Project Category: best overall campaign
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

JobIndex is Denmark’s biggest jobsite.

The Challenge:

Jobindex wanted a different approach and wanted to focus all of their media spend into TVCs.

The Solution:

Job with a cause. If you have been traveling, eating in restaurants, or shopped online, people rate the experience on platforms like trust pilot etc. Changing jobs is a pretty big thing. Besides job title, salary and the new tasks you are facing there is also uncertainty about the new workplace’s culture, possibilities of advancing, or even the quality of the lunch in the canteen. All of this is an important thing that you normally find out after starting the new job. We added a feature to the site where employees of companies could rate their workplace. We named the feature: JOBGLÆDE (Job Happiness). We produced a series of TV spots that were all to do with “Jobglæde”. All actors in the spots are real employees at Jobindex.

The Result:

The TV campaign achieved an unaided awareness of 89%. The craziest number the media company had seen.

The People in charge:

Marie Mark, Mille Fastholm, Claus Møllebro

Content download: Video links: https://vimeo.com/613575409 https://vimeo.com/613575507 https://vimeo.com/613575744 https://vimeo.com/613576212 https://vimeo.com/613576451
September 24, 2021

AVIQ

Project Category: best rejected
Name: Christophe Rosière Agency name: EXPANSION
The Project:

Personification of the agents responsible for these foodborne infection outbreaks in the form of fun and quirky characters. Adaptation to the context and message that we needed to get across to a young target audience that is resistant to paternalistic recommendations and to an adult target audience that has certainly become bored of repeated health instructions in recent times. Creating illustrated characters (in 2D or 3D) in a style that could attract both young people and adults.

Rolling out the visual on billboards, radio adverts and in a video format.

The Challenge:

Presenting a concept illustrating the recommended approach and campaign in order to raise awareness amongst the target audiences (adults and children) of the following topic: “Foodborne Infection Outbreaks (FBIs) in youth activities.”

The Solution:

This offering gave AVIQ a campaign that was impactful, original and suited to the various target audiences that were identified.

The Result:

This offering gave AVIQ a campaign that was impactful, original and suited to the various target audiences that were identified.

The People in charge:

Loane Marchionini – Stéphanie Léonard – Sophie Luchini

 

 

Content download: AVIQ.zip Video links:
September 24, 2021

MUNICIPALITY OF ANS

Project Category: best design
Name: Christophe Rosière Agency name: EXPANSION
The Project:

The “Branding” team of the Expansion agency created a new logo and gave the Municipality of Ans its own, new graphic identity.

For the creation of the logo, the team was inspired by the symbols, monuments and points of reference linked to the municipality, with the aim of representing the area, culture and history of Ans.

This new logo offers a broad spectrum of possibilities to be rolled out in the various ways the identity is used: supporting literature, symbol placement, playing with colours, etc.

 

 

The Challenge:

Creating a new logo and a new visual identity for the Municipality of Ans, which wanted an image that is recognisable, modern and, above all, inspired by its history.

The Solution:

The Municipality of Ans now has a new graphic identity consisting of a logo, a font and clearly defined and recognisable colour coding.

The Result:

The Municipality of Ans now has a new graphic identity consisting of a logo, a font and clearly defined and recognisable colour coding.

The People in charge:

Cédric Phillipi – Juliette Charlot

Content download: Video links:
September 24, 2021

XA-TESTER

Project Category: best design
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

XA-tester is a specialised software program for digital migration. An example is a bank that needs to migrate from one software to another can use XA-tester to check the transition in real time.

The Challenge:

XA-tester had a very poor identity but a great product. We were asked to bring them into the world of financial software. And also dress them up for a coming IT trade show hosted by IBM in Las Vegas.

The Solution:

A different identity and logo to tell the product story. The visual concept used bridges to dramatise the transition story. Animated graphic and video cases were used for the trade show stand.

 

The Result:

XA-tester got the prize for best stand in the show and 3 weeks after their re-launch, IBM bought their company. Good for IBM, bad for us 🙂

The People in charge:

Ane Høyer, Anders Waltz Hegelund, Mette Marthedal

Content download: Video links: https://vimeo.com/613570698
September 24, 2021

SEB – SAS EUROBONUS MASTERCARD

Project Category: best overall campaign
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

SAS EUROBONUS MASTERCARD / SCANDINAVIAN RE-LAUNCH

The Challenge:

Develop a Scandinavian campaign for SAS Eurobonus Mastercard that can live on all media platforms. TV, Print, Digital outdoor, Inflight TV, CRM and Google display ads. An Idea that can hold all stories and offers.

The Solution:

Dramatise the advantage of doing your everyday shopping with your mastercard, saving up bonus points for a city getaway or the dream holiday to palm trees and sandy beaches.

The Result:

A contemporary visual universe that in GIF forms and short animations can be brought to life on all media platforms ( Digital outdoor, banners, website etc. )

The People in charge:

Ghita Holst,Rasmus Block,Claus Møllebro

Content download: Video links: https://vimeo.com/613570050
September 24, 2021

Ocean Blue Planet

Project Category: best design
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

Ocean Blue Planet is a newly started company which is at the forefront when new nutrients from the sea are revealed and new ways of harvesting them are invented. 

We are convinced that oceans that aren’t polluted and over exploited can supply us with all 7 main classes of nutrients we humans need. Ocean Blue Planet’s future is promising, exciting and full of life.

 

The Challenge:

The first product to launch is spirulina infused coffee. Design capsules and coffee bean packs and at the same time set the design standard for the next product to come. All packaging must be in sustainable material, for example capsules made of bamboo.

The Solution:

A simple contemporary design that stands out among the competitors such as Starbucks in the supermarkets.

The Result:

The People in charge:

Ghita Holst, Patrik Thelin, Rasmus Block

Content download: Video links: https://vimeo.com/613569538
September 24, 2021

MSK – Mie Sønder Kock

Project Category: best design
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

Mie Sønder Kock is a well known defence lawyer. She went solo and started her own law firm.

 

The Challenge:

Design an identity and website for Mie Sønder Kock

The Solution:

Instead of using her name, we used her initials and built her identity.

The Result:

A happy client

The People in charge:

Ghita Holst, Mette Marthedal

Content download: Video links: https://vimeo.com/613569344
September 24, 2021

Food Nation

Project Category: best overall campaign
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

Food Nation is a public-private partnership established by the Danish Government and leading private organisations and companies.

Doing business with the Danish food and agricultural cluster, you become a part of tomorrow’s opportunities and solutions. In Denmark, successful researchers, entrepreneurs and food producers are already future bound when it comes to their knowledge of resource efficiency, sustainability, innovation, food quality, food safety, organic food production, ingredients, health and gastronomy.

The Challenge:

Develop launch film, website and communication materials for events like food trade shows, embassy meetings etc.

 

The Solution:

Besides the website, booklets and a launch film, we developed a series of VR films that dramatised Food Nation’s many stories for tradeshows, embassy meetings and political events.

The Result:

The People in charge:

Ghita Holst, Fie Risager, Ida Marie Krigslund, Mette Marthedal, Claus Møllebro

Content download: Video links: https://vimeo.com/613568296
September 24, 2021

Dansk Metal

Project Category: best overall campaign
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

Dansk Metal (Danish Metal) is one of Denmark’s biggest unions, counting 85 different job titles, all within the metal industry, e.g. welders, mechanics, industrial technicians etc.

 

The Challenge:

Dansk Metal approached us in the beginning of the summer 2020 when the pandemic was raging across the world. They had an urgent problem: 3.500 students were in need of trainee placements to be able to finish their education.

The Solution:

Rapidly scripted small films, dramatising the need for trainees were executed within days using real workers from the industry. Targeting all metal industries on LinkedIn, the campaign started running 7 days after the brief.

The Result:

Within a 3 week period, during the industrial holidays, the campaign succeeded and all 3.500 students were secured in trainee placements.

The People in charge:

Patrik Thelin, Ane Høyer, Mille Fastholm, Claus Møllebro

Content download: Video links: https://vimeo.com/613568174
September 24, 2021

PUR VER

Project Category: best design
Name: Christophe Rosière Agency name: EXPANSION
The Project:

Creating a new visual identity, built on the basis of benchmarking the brand’s various competitors. The original DNA infused in the brand has been maintained, whilst also making it more modern. The logo has been revamped and the brand has been given its own visual universe.

Rolling the identity out onto the packaging of various products and onto the POSs to be installed in garden centres.

Devising a communication plan with the aim of growing awareness of PUR VER.

The Challenge:

Raising awareness amongst the various target audiences (B2B and B2C) and improving brand image in order to stand out from the competition on the Belgian market.

The Solution:

PUR VER has a new, more contemporary logo and new, original and distinctive packaging. All together this gives the brand its own visual universe. PUR VER also has a communication plan that groups together the various actions to be implemented to increase awareness of the brand and thereby allow it to grow further on the Belgian market.

 

The Result:

PUR VER has a new, more contemporary logo and new, original and distinctive packaging. All together this gives the brand its own visual universe. PUR VER also has a communication plan that groups together the various actions to be implemented to increase awareness of the brand and thereby allow it to grow further on the Belgian market.

The People in charge:

Cédric Phillipi – Loane Marchionini – Loren Montilla – Stéphanie Léonard – Juliette Charlot – Christophe Rosière

 

Content download: Video links:
September 24, 2021

CoIntent

Project Category: best design
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

CoIntent is exploring three areas for developing techniques to use the Theory of Change strategic planning technique for building theories rather than just testing theories and thereby using evaluation to reveal the hidden system that impedes transformational change.

 

The Challenge:

Develop a visual Identity that enables CoIntent to stand together with the major organisations they collaborate with such as the Rockwool Foundation and the UK Department for International Development.

The Solution:

A different and playful universe that can stand alongside more ‘corporate’ while maintaining the flexible thinking that characterises the core value of CoIntent’s offering.

 

The Result:

A very satisfied client and a major public research document finalised in an attractive co-branded design.

 

The People in charge:

Maja Lindström, Arpad Maksay

Content download: Video links: https://vimeo.com/613567586
September 24, 2021

Bayer

Project Category: best overall campaign
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

Launch of Bayer’s new innovative smartphone app, called the Pest Partner. An app that makes it easier to interact with Bayer’s experts and get practical advice on pest control.

 

The Challenge:

Launch the app through Google display ads and offline media like tradeshow posters and print ads for specialised industry magazines and publications.

The Solution:

Typically Bayer’s communication is wrapped in corporate rules, and bureaucratically mandated colors/styles etc. We chose humour to bond with the target audience. Speaking through a medium familiar to them and in line with their own vernacular. 

 

The Result:

After one week the digital part of the campaign outstripped Bayer’s click through rate by 500% compared to the corporate style banners that were run the previous year. Besides smiles and a storm of mail to Bayer from pest professionals requesting more calendars, we had a very happy client.

The People in charge:

Ghita Holst, Ida Krigslund, Ane Høyer, Maja Lindström, Rasmus Block, Claus Møllebro.

 

Content download: Video links: https://vimeo.com/613567257
September 24, 2021

Atlantic Sapphire

Project Category: best design
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

Traditional sea-based fish farming requires constant transportation to and from multiple locations before protein lands on consumer plates. But Atlantic Sapphire’s fish are born, raised, and processed in one place, the Bluehouse.

The Challenge:

There is a new fish in town: develop packaging design for Atlantic Sapphire. 

A design that can set us apart from the rest of the fish producing brands.

 

The Solution:

A clean modern designed Salmon packaging that stands out in the supermarkets.

The Result:

The People in charge:

Ghita Holst, Arpad Maksay, Mille Fastholm, Rasmus Block, Thomas Bo Nielsen

Content download: Video links: https://vimeo.com/613566964
September 24, 2021

Atlantic Sapphire

Project Category: best overall campaign
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

Traditional sea-based fish farming requires constant transportation to and from multiple locations before protein lands on consumer plates. Furthermore, coastal net-pen farming has attracted a lot of criticism for the negative environmental impact. 

But, Atlantic Sapphire’s fish are born, raised, and processed in one place, their land-based Bluehouse.

Recirculating Aquaculture Systems is a technique for growing sustainable seafood on land, inside a Bluehouse. Atlantic Sapphire’s mission is to innovate fish farming locally to impact protein production globally. 

 

The Challenge:

Develop a communication platform for Atlantic Sapphire. A universe to set them apart from the rest of the fish producing brands. Atlantic Sapphire is passionate about their work because they love our oceans, our planet, and the people that make it our home. They are innovative thinkers, so their communication universe should also reflect that edge.

 

The Solution:

A modern graphic design and campaign universe that leaves room for stories to be told with a playful attitude. There is a new fish in town.

 

The Result:

.

The People in charge:

Ghita Holst, Arpad Maksay, Mille Fastholm, Rasmus Block, Thomas Bo Nielsen

Content download: Video links: https://vimeo.com/613566635
September 24, 2021

Bluebeam

Project Category: best overall campaign
Name: Patrik Thelin Agency name: WeThink Nordic
The Project:

Bluebeam is an American software company that develops software programs for the building industry. Products that enable all stakeholders in the building process to communicate effectively across all work disciplines. This means that architects, owners, contractors and subcontractors always stay on the same page. A smarter way to build.

 

The Challenge:

Bluebeam needed a product focused brand campaign. A campaign to help build their brand awareness in the Nordics and help their Nordic salesforce to get a foot in the door of Scandinavian construction companies.

The Solution:

Bluebeam’s products are not unique and there are lots of other players / other brands offering similar software. So instead of talking software we needed another way to bond with the target groups. We avoided getting lost in “cloud based solutions” and “software features” and we simply said thank you to the people that make the owners’ and architects’ dreams come true. A tribute to ALL workers involved in the construction process.

Another insight that formed the campaign development was that normally it is owners, architects and contracting companies that get the credit when a new building is completed.

The campaign launched in the middle of the pandemic when most of the Scandinavian countries were shut down. Except the building industry that continued to work on…

 

The Result:

After the 8 month campaign Bluebeam brand tracking went from 7% to 29% in Denmark, Sweden and Norway. The success of the campaign has now turned it into a global campaign for Bluebeam and it is currently running in far away markets like Australia.

The People in charge:

Ghita Holst, Ane Høyer, Anders Waltz Hegelund, Mette Marthedal, Mille Fastholm, Claus Møllebro

 

Content download: Video links: https://vimeo.com/613566293
September 24, 2021

Netflix / Más allá de la Luna / Over the moon

Project Category: best content
Name: Mario Sánchez del Real Agency name: Peanuts&Monkeys
The Project:

The launch of the first Netflix 3d animation movie “Over the moon”.

The Challenge:

For the launch of the first 3d animation movie, Over the moon, Netflix called us to make something different. It had to be a good content for social media, in parallel of the regular promotional campaign. Being a first 3d motion movie, it had to made the public feel the quality of this special movie.

The Solution:

In the film, a bright and passionate young woman builds a rocket to travel to the moon and prove the existence of a legendary lunar goddess. It is then that he embarks on an unexpected search.

So we decided to use the real moon as the largest possible installation, and make it our special content.

We used 200 drones to make our special version of the trailer, dancing over the moon, literally. It was something really difficult, because the moon not only moves, but because of the needs of the shoot. It had to be fired from 7 km away from the drone location, to capture all the drones on the moon in a proper proportion and size. For this we have experts not only in star photography but also engineers and experts in astrophysics (must see in the “making of video”).

 

The Result:

The movie launch was a success in its premiere, being one of the most viewed movie at the first day in the Netflix plattform in history. It was also one of the most viewed and commented content of Netflix social media posts in 2020 in Spain.

The People in charge:

Creative Director: Mario Sánchez del Real
Art Director: Eduardo González / Rodrigo Fernández / Patricia Morón
Copy: Sergio Rodriguez
Account: Beatriz Prieto, Joaquín Cobos

Content download: Video links: https://www.youtube.com/watch?v=0KfMGLCjmXY https://www.youtube.com/watch?v=yAmEwDNnYCA
September 24, 2021

Mitsubishi ASX “A TODA PRUEBA” / FOOLPROOF

Project Category: best overall campaign
Name: Mario Sánchez del Real Agency name: Peanuts&Monkeys
The Project:

Presentation of the Mitubishi ASX model with new restyling.

The Challenge:

The ASX is a veteran suv in the Spanish market. With the new restyling, we wanted to communicate that it performs perfectly on all terrains, due to its size and practicality, but specifying its use in the city, since it has never been presented as an urban model. The ASX is a Cityproof car.

The Solution:

We take advantage of the pull of the bumps and falls in countless viral videos, to highlight that our car is designed to be proof of all kinds of inconveniences that can happen in the city, but in a humorous and simple way.

The Result:

The campaign exposed on TV, radio and OOH, made a rise of the sellings of ASX in about 47%, being  the best seller of the brand in 2020. After 15 years in the market, that’s a stunning result.

The People in charge:

Creative Director: Mario Sánchez del Real

Art Director: Eduardo González

Copy: Sergio Rodriguez

Account: Beatriz Prieto, Joaquín Cobos

Content download: Video links: https://vimeo.com/613492992
September 24, 2021

The Power of Food – Live Content

Project Category: best content
Name: Miguel Martins Agency name: Live Content
The Project:

Client: Amuse Bouche

The food & drink industry employs 13.5M people in the USA, 4.8M people in Europe,

Generating a TURNOVER OF 1.2€ TRILLION.

Food became the stage for chefs, celebrities, TV, brands and – most importantly – people. A Stage, were chefs are the new ROCKSTARS.

Food is an universal language, bringing people together.

Magazines, brands, celebrities, TV, The internet, all nourish and amply the different content around Food.

Food is the #1 global interest after sports & music.

With the Coronavirus Pandemic Crisis, the food industry was shaken to its core and it is the most affected economy sector in the world.

Also due to this Corona crisis, new habits and new business models bloomed, like the streaming industry that has grown by 99%.

There’s no worldwide food streaming event.

In this context, was born The Power of food an Hybrid (Online and Physical) Food event, the biggest in the world.

A Free Event for everybody who loves Food and that reunites the biggest Chefs; New Trends; New Business Models and many other important themes around sustainability, Bio-production processes, etc.

And Live Content was invited on-board to create this wonderful project.

The Challenge:

The big challenge was to create the brand/naming for this worldwide event and a powerful campaign to communicate it.

A Brand with the potential to communicating the event concept to a large number of countries with different languages.

A strong graphic representation, proprietary and easily recognizable for the potential attendees in all its platforms and advertising.

And create a successful  campaign differentiated from all the other food events, with a different language, a campaign with a message that resonates and connects with the target and also reaches new audiences.

We needed to develop: A Brand; A Campaign and Website.

The Solution:

We first started working on the Brand: “The Power of Food”.

We wanted something that would easily identify: What were we talking about and with a strong graphic presence that was consistent in all the brand presence and advertising. We then added an creative approach to increase its stopping power and build on the advertising tone and message, representing the brand as:

 “The Power of F***”

* THE MAXIMUM MICHELIN STARS A CHEF CAN ATTAIN.

** THE MOST SPOKEN PROFANITY (AND WORD IN GENERAL) ACCORDING TO GOOGLE.

***IMMEDIATE ATTENTION ASSURED. PEOPLE LOVES ASS AND SPICE.

This brand supports a disruptive and unique brand advertising campaign that was created using a mix of Food/culinary Terms and popular culture “hot topics” with a twist.

A campaign that is mainly online and will be present in the most relevant Social Media Platforms (Facebook and Instagram)  to communicate the event and build an online community around the subject.

A campaign that creatively communicates the event dates; the special guests and all the important programs and subjects covered, using an effective awareness raising approach.

Presentation in attached file.

 

The Result:

The campaign was launched in June 2021 and it is still in its launching phase but achieving very good performance results and raised an impactful awareness in the community and potential sponsor.

This led to transforming the initial Streaming Event in a bigger Hybrid Venue ( Online and physically in Lisbon) that will take place in the beginning of 2022.

Since the beginning of the campaign, we already gathered more than 1.000 followers (Facebook and Instagram) and reached a total of 500.000 People with 2 Million Impression that produced more than 3.000 Interactions to date.

 

The People in charge:

Strategy and Creative Director: Marco Rocha

Design team:

Head of Design: David Ferreira

Designers: Nuno Ferreira and Isis Pinto

Commercial Team: Joana Terrinha

Media Team: Nuno Canhoto

Content download: Live-Content-compressed-2.pdf Video links:
September 24, 2021

The Power of Food – Live Content

Project Category: best design
Name: Miguel Martins Agency name: Live Content
The Project:

Client: Amuse Bouche

The food & drink industry employs 13.5M people in the USA, 4.8M people in Europe,

Generating a TURNOVER OF 1.2€ TRILLION.

Food became the stage for chefs, celebrities, TV, brands and – most importantly – people. A Stage, were chefs are the new ROCKSTARS.

Food is an universal language, bringing people together.

Magazines, brands, celebrities, TV, The internet, all nourish and amply the different content around Food.

Food is the #1 global interest after sports & music.

With the Coronavirus Pandemic Crisis, the food industry was shaken to its core and it is the most affected economy sector in the world.

Also due to this Corona crisis, new habits and new business models bloomed, like the streaming industry that has grown by 99%.

There’s no worldwide food streaming event.

In this context, was born The Power of food an Hybrid (Online and Physical) Food event, the biggest in the world.

A Free Event for everybody who loves Food and that reunites the biggest Chefs; New Trends; New Business Models and many other important themes around sustainability, Bio-production processes, etc.

And Live Content was invited on-board to create this wonderful project

The Challenge:

The big challenge was to create the brand/naming for this worldwide event and a powerful campaign to communicate it.

A Brand with the potential to communicating the event concept to a large number of countries with different languages.

A strong graphic representation, proprietary and easily recognizable for the potential attendees in all its platforms and advertising.

And create a successful  campaign differentiated from all the other food events, with a different language, a campaign with a message that resonates and connects with the target and also reaches new audiences.

We needed to develop: A Brand; A Campaign and Website.

The Solution:

We first started working on the Brand: “The Power of Food”.

We wanted something that would easily identify: What were we talking about and with a strong graphic presence that was consistent in all the brand presence and advertising. We then added an creative approach to increase its stopping power and build on the advertising tone and message, representing the brand as:

 “The Power of F***”

* THE MAXIMUM MICHELIN STARS A CHEF CAN ATTAIN.

** THE MOST SPOKEN PROFANITY (AND WORD IN GENERAL) ACCORDING TO GOOGLE.

***IMMEDIATE ATTENTION ASSURED. PEOPLE LOVES ASS AND SPICE.

This brand supports a disruptive and unique brand advertising campaign that was created using a mix of Food/culinary Terms and popular culture “hot topics” with a twist.

A campaign that is mainly online and will be present in the most relevant Social Media Platforms (Facebook and Instagram)  to communicate the event and build an online community around the subject.

A campaign that creatively communicates the event dates; the special guests and all the important programs and subjects covered, using an effective awareness raising approach.

Presentation in attached file.

The Result:

The campaign was launched in June 2021 and it is still in its launching phase but achieving very good performance results and raised an impactful awareness in the community and potential sponsor.

This led to transforming the initial Streaming Event in a bigger Hybrid Venue ( Online and physically in Lisbon) that will take place in the beginning of 2022.

Since the beginning of the campaign, we already gathered more than 1.000 followers (Facebook and Instagram) and reached a total of 500.000 People with 2 Million Impression that produced more than 3.000 Interactions to date.

The People in charge:

Strategy and Creative Director: Marco Rocha

Design team:

Head of Design: David Ferreira

Designers: Nuno Ferreira and Isis Pinto

 

Commercial Team: Joana Terrinha

Media Team: Nuno Canhoto

Content download: Live-Content-compressed-1.pdf Video links:
September 24, 2021

The Power of Food – Live Content

Project Category: best overall campaign
Name: Miguel Martins Agency name: Live Content
The Project:

Client: Amuse Bouche

The food & drink industry employs 13.5M people in the USA, 4.8M people in Europe,

Generating a TURNOVER OF 1.2€ TRILLION.

Food became the stage for chefs, celebrities, TV, brands and – most importantly – people. A Stage, were chefs are the new ROCKSTARS.

Food is an universal language, bringing people together.

Magazines, brands, celebrities, TV, The internet, all nourish and amply the different content around Food.

Food is the #1 global interest after sports & music.

With the Coronavirus Pandemic Crisis, the food industry was shaken to its core and it is the most affected economy sector in the world.

Also due to this Corona crisis, new habits and new business models bloomed, like the streaming industry that has grown by 99%.

There’s no worldwide food streaming event.

In this context, was born The Power of food an Hybrid (Online and Physical) Food event, the biggest in the world.

A Free Event for everybody who loves Food and that reunites the biggest Chefs; New Trends; New Business Models and many other important themes around sustainability, Bio-production processes, etc.

And Live Content was invited on-board to create this wonderful project.

The Challenge:

The big challenge was to create the brand/naming for this worldwide event and a powerful campaign to communicate it.

A Brand with the potential to communicating the event concept to a large number of countries with different languages.

A strong graphic representation, proprietary and easily recognizable for the potential attendees in all its platforms and advertising.

And create a successful  campaign differentiated from all the other food events, with a different language, a campaign with a message that resonates and connects with the target and also reaches new audiences.

We needed to develop: A Brand; A Campaign and Website.

The Solution:

We first started working on the Brand: “The Power of Food”.

We wanted something that would easily identify: What were we talking about and with a strong graphic presence that was consistent in all the brand presence and advertising. We then added an creative approach to increase its stopping power and build on the advertising tone and message, representing the brand as:

 “The Power of F***”

* THE MAXIMUM MICHELIN STARS A CHEF CAN ATTAIN.

** THE MOST SPOKEN PROFANITY (AND WORD IN GENERAL) ACCORDING TO GOOGLE.

***IMMEDIATE ATTENTION ASSURED. PEOPLE LOVES ASS AND SPICE.

This brand supports a disruptive and unique brand advertising campaign that was created using a mix of Food/culinary Terms and popular culture “hot topics” with a twist.

A campaign that is mainly online and will be present in the most relevant Social Media Platforms (Facebook and Instagram)  to communicate the event and build an online community around the subject.

A campaign that creatively communicates the event dates; the special guests and all the important programs and subjects covered, using an effective awareness raising approach.

Presentation in attached file.

 

The Result:

The campaign was launched in June 2021 and it is still in its launching phase but achieving very good performance results and raised an impactful awareness in the community and potential sponsor.

This led to transforming the initial Streaming Event in a bigger Hybrid Venue ( Online and physically in Lisbon) that will take place in the beginning of 2022.

Since the beginning of the campaign, we already gathered more than 1.000 followers (Facebook and Instagram) and reached a total of 500.000 People with 2 Million Impression that produced more than 3.000 Interactions to date.

The People in charge:

Strategy and Creative Director: Marco Rocha

 

Design team:

Head of Design: David Ferreira

Designers: Nuno Ferreira and Isis Pinto

 

Commercial Team: Joana Terrinha

Media Team: Nuno Canhoto

Content download: Live-Content-compressed.pdf Video links:
September 24, 2021

taste GmbH Best Design – Alnavit

Project Category: best design
Name: Lukas Dudek Agency name: taste GmbH
The Project:

Alnavit

Alnavit has been offering the ingredients for special dietary demands for a nearly 20 years. Today, the topic of “free from” is relevant to more and more people – and with it the entire Alnavit range. From the pure renunciation topic to a conscious, life-affirming and vital enjoyment. 

Thus the right time to give the brand more exposure and meaning at POS with a redesign.

 

 

The Challenge:

Alnavit

The philosophy of the brand is to support, not burden, healthy well-being and provide nutrition in harmony with nature. This is precisely what the new brand appearance needed to express.

 

 

The Solution:

Alnavit

Organic is the highest principle in the manufacturing process at Alnavit. Transparency and fairness are a must. Pleasure for nutrition-conscious people is the goal. Harmony is the heart of the Alnavit brand – and this is what the new packaging design needed to convey. Away from the rational, sober and substitutable health product, towards a modern, fresh and eye-catching design language.

 

The Result:

Alnavit (please refer to attachments)

A harmonious master plan that does not completely disregard the previous one, but integrates and continues it. Thus, the shape of the logo was retained, but enlivened with a new, previously unseen typography. Organic shapes and natural, energetic colors give the design luminosity and shelf impact. These ingredients create an all-around modern, trendy look that evokes a desire for Alnavit and stands out from the main competitor in a pleasantly young and pleasure-oriented way.

 

Attachments:

 

 

 

 

The People in charge:

Strategy: Lukas Dudek

Creative Lead: Henning Schmidt

Content download: taste_GmbH_Best_Design_01.pdf Video links:
September 24, 2021

SmallReasonsToCelebrate / Pepsi

Project Category: best content
Name: Vlad Popovici Agency name: KUBIS
The Project:

This case will show how Pepsi, the rebel player in the market, needed to capture GEN Z’s attention as the 2020 winter holiday season was approaching. Therefore, to win the season we did the unexpected – Pepsi ruined Xmas perfection talk by starting an anti-perfection movement featuring Fuego. Our witty and “lit” (cool) branded content became talk-worthy and was an instant reminder for GEN Z that every cringe moment is a reason to celebrate.

The Challenge:

Christmas is a time of togetherness, optimism, joy, and one of the most important collective holidays in Romania. Like every year, Pepsi knew the media landscape would be filled with iconic Coca-Cola ads portraying an idyllic Christmas landscape. Surely you remember Holidays Are Coming, the iconic Coca-Cola ad which we all grew up with.

But this ideal representation had nothing to do with Pepsi’s audience, GEN Z, a generation which represents a new attitude, a new way of understanding the world by embracing imperfections and celebrating authenticity. To make matters worse, just imagine how hard it would be for Pepsi to win over this non-bullshit audience in a pandemic year which gave everyone a low mood.

THE BURNING QUESTION WAS:

How could Pepsi “get under the skin of teens” and offer them a relevant and attention-grabbing winter holiday content in these turbulent pandemic times?

The Solution:

THE MOMENT OF ENLIGHTMENT

If teens can’t share it, it didn’t happen. It turned out that what they share acts as social currency, and it showcases their mastery of all things “lit” (cool) or wittiness. More importantly, they want to consume and share brands content that taps into their passion pain points – pop culture, entertainment. Content that speaks their language and it truly “gets” them – which was not the case with Coca-Cola’s Christmas traditional cheery ads.

CREATIVE STRATEGY

Pepsi needed to behave differently this winter holiday season. Therefore, our creative strategy was to start a winter holidays movement that will help us enter in the GEN Z universe, draw their attention, win their hearts, and shift the conversation.
At its core, the campaign featured:

 

 

BUZZ-WORTHY CREATIVE CONTENT

As a rebel brand that stands for authenticity, Pepsi wanted a content idea that had a good dose of absurdity and acid wit. Creatively, the biggest challenge was to associate a voice with our anti-perfection winter holiday movement that will make teens notice.

The unexpected happened and we’ve chosen Fuego – a staple of Christmas décor for grandparents and the least likely choice to be the voice of GEN Z or someone they would listen to or engage with – as the main hero of our campaign.

A SOCIAL MEDIA TAKEOVER

We orchestrated the entire movement around Fuego and social media channels. And more importantly, we introduced to the world #SmallReasonsToCelebrate – an instant reminder for GEN Z that every imperfect and cringe moment can be a reason to celebrate. Then, to own as many cringe-worthy scenarios as possible, we created a video content series of 3 episodes displayed on YT, FB, IG in which Fuego showed his reason to celebrate even in the imperfect 2020 festive season.

To add fuel to the story, we saw an opportunity to integrate our perfectly imperfect symbol of the winter festive season, where GEN Z would be looking: on TikTok, the social platform of the moment for our digital natives. Therefore, to amplify the buzz around our movement, we used Fuego and other micro influencers to start an epic challenge on TikTok.

Unconventional, disruptive, and provocative in nature, the famous singer took part in our social media takeover in an on-purposely cringe and, thus” lit” way, encouraging youngsters to co-create and join the #Sarbatoaredinorice TikTok challenge.

 

The Result:

Our cringe tone of voice was particularly appealing for GEN Z, creating an authentic dialogue and resulting in online buzz and increased memorability for the campaign. On top of that, the ground-breaking collaboration with Fuego has aroused the interest of the most influential groups in the realm of “lit”, such as Junimea, and went viral.

Leveraging the power of our influencer, Pepsi original branded content generated an impressive share of voice on social media – 51% of the total soft drinks category, as Gen Z liked, commented, and shared it thousands of times.

#SmallReasonsToCelebrate was a viral sensation of TikTok and its UGC content was fiercely creative, showing that the Gen Z community connected with our epic celebrity influencer – reaching 1 billion Pepsi TikTok Challenge Videos.

The People in charge:

Carina Toma, Group Creative Director

Dragos Aliciu – Senior Copywriter

Alexandra Aliman – Copywriter

Victor Firan – Art Director

Ada Gheorghiu – Group Account Director

Georgiana Feriu – Account Manager

Stefania Bercu – Strategic Planner

Sebastian Luba – Head of social media

Vlad Iosipescu – Social Media Manager

Maria Man – Social Media Manager

Content download: Picture-1.jpg Video links: https://www.youtube.com/watch?v=0dnR1Z3UAHU
September 24, 2021

The Deforestation Marathon / WWF

Project Category: best content
Name: Vlad Popovici Agency name: KUBIS
The Project:

This case describes how WWF created a zero-budget campaign for the problem of illegal logging in Romania. We aimed to re-focus the media attention on the uncensored realities of illicit logging, create public pressure through the “STOP ILLEGAL LOGGINS” petition, and force the government to act.

The Challenge:

Illegal logging in Romania is a widespread phenomenon; the area covered by forests has drastically decreased in the 20th century. The control authorities trace only 1% of the total illegal logging in Romania: 20 million m3 of timber are disappearing yearly without documents from the forests.1

Romanian authorities have a long history of ignoring civil society, including in logging matters, and has a track record of responding in extreme cases and ignoring protest and petitions until issues escalate.

In November 2019, in Bucharest, 4,000 people marched alongside WWF, Greenpeace, and Agent Green to request upgrades to the country’s automated logging tracking system and stricter legislation. After initial success in keeping the forest tragedy in the media spotlight, 11 months later, there had been no arrests. No legislation changed, and the catastrophe had disappeared from the news agenda.

In short, there had been no justice, and with this latest blow, hope was beginning to fade.

OUR CHALLENGE

WWF knew that Romanian forests were dying daily, so abandoning the fight wasn’t an option. Armed with a huge responsibility, we asked ourselves:

How do you influence a government that continues to turn a blind eye? How do you provoke a nation into creating public pressure when dealing with a 20-year-old issue?

  1. Source: 1. Greenpeace Illegal logging in Romania’s Forests 2018 Report
The Solution:

CREATIVE STRATEGY

Illegal logging is a topic that became less and less interesting for people in Romania. Even though the news covers the incidents almost weekly, people have become desensitized to the subject, due to overexposure.

It was clear to us that we needed to shock the public opinion, so we set out to find a way to make this threat impossible to ignore. There is a misperception that nature is “getting a break” from humans during the COVID-19 pandemic. Instead, many rural areas are experiencing a rise in deforestation. So, we needed to make people aware that deforestation is one of the biggest threats to the climate and to wildlife.

The live video format was the perfect vehicle to deliver our key insight – unfiltered reality is the best cold shower but also the most convincing engine of change.

 

BRINGING THE IDEA TO LIFE                                                                                                                             For 3 consecutive days, Andrei Roșu live broadcasted his solitary race on Facebook, and people could experience his run from a subjective angle (POV) while also listening to Andrei’s impressions about what he was sharing.

  • October 5 – The route started at Câinenii Mari, on the Olt Valley, and climbed the Lotrului Mountains, Vâlcea County. Here, 129 ha of forests were illegally cut down, there were unfinished criminal cases.
  • October 6 – The route started in Voineasa and climbed the Lotrului Mountains, the Obîrșia Lotrului area.
  • October 7 – From Obîrșia Lotrului, Andrei Roșu ran on TransAlpina Tău Bistra, from where he climbed the Șureanu Mountains, Alba County. He saw over 600 ha of illegally cut forests here.

To facilitate actual change, WWF Romania launched the ”STOP ILLEGAL LOGGING” petition and encouraged people to take a stand against illegal cutting. We created an after movie with the most dramatic sceneries from the trail. All campaign materials directed people to the landing page to sign the petition to change the Forest Law.

The Result:

Without any media budget, the campaign gathered the following results on Andrei Roșu’s Facebook page:

  • 000 live streaming and video views during the 3-day marathon and the following days
  • The sum of video views almost equaled Andrei Roșu’s FB fan base, organically reaching 95% of the page’s number of total followers.
  • 397 reach on Facebook alone, in only 11 days

The TV media coverage reached more than 1.7 million people (the news was broadcasted by top 3 local TV stations in primetime, without any media budget)

Following the Deforestation Marathon, people signed the petition launched by WWF, against the matter, generating 13.600 signatures in less than 2 weeks.

The People in charge:

Alin Marghidanu, Creative Director
Sandra Cristu, Copywriter
Alina Răduț, Senior Art Director                                                                                                           Andrei Deteșan, Art Director
Cristina Schițco, Group Account Director
Camelia Matei, Account Director                                                                                                     Sebastian Luba, Head of Social Media

Maria Man, Social Media Manager
Ștefan Chirițescu, Head of Strategy
Dani Ivan, Front-end Team Leader
Ionuț Avadanei, Director of Photography

Content download: KUBIS-The-Deforestation-Marathon.zip Video links: https://www.youtube.com/watch?v=gz4ceS-yeC8
September 24, 2021

A Fearless World / Client: Save the Children Romania

Project Category: best overall campaign
Name: Vlad Popovici Agency name: KUBIS
The Project:

This is a story of how Save the Children NGO created A Fearless World, the first anti-cyberbullying platform that offered emotional support for young victims of online bullying.

In psychotherapy, dolls are often used for children to discuss sensitive subjects without feeling guilty or afraid. To get closer to those experiencing cyberbullying, Save the Children foundation introduced The Fearless Dolls – a special figurine collection where each character portrayed a real reason why most kids are cyberbullied.

To make them appealing for teens, the NGO chose to model our figurines based on 5 well known influencers that also experienced cyberbullying. The collection triggered the influencers to share their stories in vivid details, inspiring teens to break the silence wall.

Each doll became a symbol of courage therefore the foundation created a digital version of each one, giving a voice to the voiceless and helping teens to share cyberbullying stories and furthermore, call the Save The Children support line.

The Challenge:

Today, cyberbullying is all over the internet and it destroys lives. According to a study conducted by Save the Children NGO, 54% of 12-17 y.o. teens have been exposed to the cyberbullying phenomenon.1

The cruel consequence of this reality is that, in Romania, cyberbullying gives birth to tragedies. Today’s youth have to deal with online abuse, revengeful porn, or identity theft, hence parents like you are horrified and shocked when they acknowledge the true dimension of the problem.

To make matters worse, despite the prevalence of cyberbullying, little to no one was talking about this social struggle. And the biggest obstacle – cyberbullying victims often suffered in silence and studies have revealed that 40% of bullied children chose to ignore the content of cyberbullying messages or remain silent.2

CHALLENGE: FROM OBSCURITY TO CENTRAL STAGE

How could Save the Children NGO break the wall of silence around cyberbullying and encourage teenagers to step forward and speak up?

The Solution:

THE AHA MOMENT

We sat down to speak with teenagers. This pinpointed a very promising, highly emotional thought to tie into – fear was the name of the game. Teens were afraid to open about cyberbullying experiences but what they didn’t know is that even the most unlikely persons have a bullying story that no one knows about. These stories are either disguised or forever sealed in their hearts. And when they start to talk about them, fears turn into power, a lost future turns into a brighter one.

APPROACH: THE POWER OF EXAMPLE

To start a conversation with our audience around cyberbullying, we created A Fearless World the website where teens could feel safe and protected. To add fuel to the story, we invited 5 influencers to share their stories about the moments when they were cyber/bullied and asked for help to fight back the FEAR feeling.

EXECUTION: A WORLD WITHOUT FEAR

After finding out the stories of Irina Rimes, Deliric, Mimi (Teenage Vlogger), Alpaca Legion (Gamming Vlogger) and Alina Eremia, we created from scratch five unique 3D dolls that represent their cyber/bullying experience during their teenage time.

These experiences were also narrated by each of them in emotional video-series with a clear take out: “Ask for help and share your emotional obstacles so you can overcome them. Because you are not alone.”

To create a feeling of connection, our audience was invited to send on www.farafrica.ro encouragement and support messages to the 3D influencer-dolls that were presented on each website page.

Moreover, we produced a limited edition named THE FEARLESS DOLLS COLLECTION and our audience could earn some of them as a giveaway, based on the support message itself.

We spotted the opportunity of joining TikTok at a time the platform was quickly increasing in popularity, and we were the first Romanian ONGs to deploy a challenge on the platform.

The challenge was started by Mimi that has gone through a personal tough cyber/bullying story and that started the #farafricapenet (#fearlessoninternet) movement on TikTok. She used as a background song the empowering You are beautiful by Christina Aguilera and started a social conversation around the bullying issue.

 

The Result:

RESULTS

Despite the fact the only budget this campaign had was an estimated 500 USD offered by Facebook as part of a media grant, our campaign registered very good results in terms of organic reach & video views, fact that explains the very good performance in reaching our main objectives.

We reached 1.140.268 organic video views. On average 1 in 4 users that have seen the influencers videos interacted with the content.

Our Tik Tok activation generated 6.9 million video views, 459 videos in response and over 12% direct engagement (total of interactions, comments, and shares). Our collaboration with Tik Tok had no media and no production budget.

The People in charge:

Alin Marghidanu, Creative Director
Maria Teodorof, Group Creative Director
Anca Masek, Senior Art Director
Marius Goleanu, 3D artist
Cristina Schițco, Group Account Director
Ruxandra Șulea, Account Executive
Ștefan Chirițescu, Head of Strategy
Ștefania Bercu, Strategic Planner
Maria Man, Social Media Manager
Daniel Placintă, Chief Technology Officer
Dani Ivan, Team Leader
Silviu Ștefanescu, Senior Front-End Developer
Paul Mustăcescu, Back-End Developer
Ionuț Avadanei: Director of Photography
Marian Ciungu: Editor & Photographer
Teodora Stoica, Project Manager Save the Children
Andreea Hurezeanu, Coordinator Save the Children 

Content download: Kubis-Fearless-World-sSvetheChildren.zip Video links: https://www.youtube.com/watch?v=mY23Y9P5UwI
September 23, 2021

taste GmbH Best Overall Campaign – Kikkoman “More Kikk”

Project Category: best overall campaign
Name: Lukas Dudek Agency name: taste GmbH
The Project:

Kikkoman “More Kikk”

The MARKET LEADER in soy sauces wants to INCREASE THE BUYER RANGE AND BUYING FREQUENCY. So far, the product has been rooted solely as an ingredient for Asian dishes in the minds of consumers. The taste of umami in particular opens up many other possible uses.

The Challenge:

Kikkoman “More Kikk”

This campaign is intended to highlight the numerous uses beyond Asian cuisine and thus create a NEW NEED WITH CONSUMERS. At the same time, a YOUNGER TARGET GROUP is to be reached.

The Solution:

Kikkoman “More Kikk”

The diversity is already expressed in our new claim “More Kikk for everything”. In the style of a MUSIC VIDEO and an INTEGRATED DIGITAL CAMPAIGN under the tagline “No Rules”, we take this further with a lot of lightness and modernity.

 

 

The Result:

Kikkoman “More Kikk” (video campaign and images can be viewed in attachment)

Youtube Campaign:

  • The result is an integrated campaign and an attention-grabbing spot that cleverly combines music, dance and special effects with strong food appeal. This sparks an appetite for the product just by watching it.
  • Played out on YouTube with detailed target group targeting, combined with various search options and a multitude of spot variations, the campaign achieves maximum visibility within a very short time thanks to over 120 million impressions and an extremely favorable ROI.

Crossmedial Output:

  • In addition to a dedicated landing page, an additional reach and traffic campaign was implemented on Facebook and Instagram, which received the highest relevance rating from the platform. 
  • The result: powerful and cost-effective KPIs, millions of additional contacts, which completed the multiple addressing on the social web. Website content was cleverly converted to platform-compliant formats and subsequently utilized within the framework of a sophisticated content management system.

TV & OOH:

  • In addition to the YouTube campaign, an animated frame split format was played on the TV station VOX with a reach of over 27 million contacts. The recipe content was not only used here, but also in the accompanying OOH campaign.
  • We launched a dance challenge under #kikkomandanceoff. The song for the campaign can be heard on Spotify.

 

Attachments:

The People in charge:

Strategy: Lukas Dudek

Creative Lead: Ralf Richter

Content download: C3_2021_taste_Campaign.pdf.zip Video links:
September 23, 2021

taste GmbH Best Rejected – Ritter Sport

Project Category: best rejected
Name: Lukas Dudek Agency name: taste GmbH
The Project:

Ritter Sport

The cult chocolate brand Ritter Sport is one of the most iconic packages on the European market. Nevertheless, such a brand must also evolve, stay current, and tap into new markets to ensure continued success. 

 

The Challenge:

Ritter Sport

The challenge of being up-to-date and opening up new markets was to be ensured by a packaging relaunch. Ritter Sport was to be taken into the future while maintaining its self-similarity.

 

 

The Solution:

Ritter Sport

Four different approaches were developed to update the packaging design of Ritter Sport. Internationality and other markets had to be included in the concept. 

The chocolate should become the king of the product and not only the carrier of the ingredients.

 

 

The Result:

Ritter Sport

Please refer to the attachments for the results.

 

Attachmets:

The People in charge:

Strategy: Lukas Dudek

Creative Lead: Henning Schmidt

Content download: taste_GmbH_Rejected_Work.zip Video links:
September 23, 2021

Tiesse

Project Category: best rejected
Name: Davide Cini Agency name: Linkness/Tratti
The Project:

Tiesse S.p.A. is a logistic and transport company with a twenty-year long history.

In order to show and enhance their expertise in its totality,our proposition was a project named “This is Tiesse”, which aimed at giving value to the company through the people that work there.

The Challenge:

To re-new Tiesse’s image in the market using an innovative approach and an original way of communication.

The Solution:

To strengthen Tiesse’s company identity, we started an all-round project that involves every aspect of the company and that can show its soul and energy through its protagonists.

We have then started looking for a strategy that could give importance to these said objectives and therefore we proceeded through a full immersion in the most important logistic points of Tiesse. This strategy allowed us to inspect all the possible topics to present.

We organized a three-day full-immersion work experience fully dedicated to photo shoots and filming that helped us identify the quality and the distinctive character of the company, thanks to which we made a new corporate video containing the recent warehouse extensions and company expansions.

More then 20 interviews were made, involving the warehouse worker, the logistic supervisors, the carriers and the customer care responsible: all of them agreed happily to the project, wiling to describe Tiesse through their eyes and personal experience.

The topic of Human Marketing is definitely something that interests us: that’s why we completely changed the contents of the website, making them easier to navigate and closer to the final user.

The Result:

Unfortunately, after starting the project, the company decided not to continue with it.

In its first stages, however, the new approach adopted by Tiesse had revealed a great desire from the company itself to enhance the human aspect of it. Even the employees, feeling involved in first person, strengthened their relationship to Tiesse, contributing to creating a true sense of pride in being an active part of a working reality.

The People in charge:

Davide Cini – Creative director
Elena Bozza – Account and project manager
Francesca Favaretto – Creative & graphic designer

Content download: Video links: https://youtu.be/kQDCpImrzIk
September 23, 2021

How to reach high-end consumers with high quality garden furniture

Project Category: best rejected
Name: Anthony Peere Agency name: IOTTA
The Project:

Create a concept visual to reach high-end consumers with high quality garden furniture.

The Challenge:

T’Hooft is a leading premium garden furniture store. They had premium lifestyle photography to their disposal, but wanted something more to attract high-end consumers. A visual to call their own.

The Solution:

With a concept visual they would be able to brand themselves more. Because T’Hooft is more than just a reseller. They give first-class advice and carefully pick out a trendy, stylish collection for customers to choose from.

The Result:

We proposed a wide range of creative concept visuals. Going full out, but also proposing more conservative, yet appealing concepts. Especially our first concept “First-class garden furniture & service” was perfect timing. With the pandemic people stayed at home and invested in their own garden to spend summer in it. The plane and waiter was enough to give you that holiday feeling everyone was longing for.

The People in charge:

Iotta – Jean-Louis van Nunen – CEO
Iotta – Tim Hovestadt – Art Director

Content download: IOTTA_C3_awards_rejected_THOOFT.pdf Video links:
September 23, 2021

How to launch a professional product for DIY-consumers

Project Category: best rejected
Name: Anthony Peere Agency name: IOTTA
The Project:

Makita is known worldwide for their professional tools. Now they want to develop a new productline targeted towards home usage, that is still reliable and budget friendly.

The Challenge:

The name and color scheme of the new productline were already defined internationally, so we had to give it our all in the brandmessage and conceptvisual. The main focus was the ‘for home’ message.

The Solution:

Makita at home! By transforming the products in homes themselves, the conceptvisual had stopping power and made the message get through instantly. We also had to give enough emphasize on the @ home feeling. Therefor we used the concept visuals with people. In the website we also used a lot of lifestyle photography of DIY projects, that feels relatable.

The Result:

A full fleshed out campaign, with roll ups, wobblers, posters and in-store decoration. But also on digital side, we made animated video and a budget friendly yet qualitative website. As Makita MT couldn’t have their own webshop (they work with dealers), we made the website look like a webshop and then redirected the users to our partner websites.

The People in charge:

Iotta – Jean-Louis van Nunen – CEO
Iotta – Tim Hovestadt – Art Director
Iotta – Anthony Peere – Digital Designer

Content download: IOTTA_C3_awards_rejected_MAKITA.pdf Video links: https://vimeo.com/379709635
September 23, 2021

How to make people tok :) about your new chickensnacks in the snackbar

Project Category: best design
Name: Anthony Peere Agency name: IOTTA
The Project:

Create an attractive snack brand (chicken) with appealing packaging.

The Challenge:

For years there has been a monopoly by another snack brand in the sector. We needed to create an appealing alternative for the “frituristen” (= the snack vendors), brand wise but also competitive in pricing. From an end-consumers viewpoint, we needed to deliver a quality product, that invokes a happy sentiment.

The Solution:

As we needed to stand out in the snackbars, the brand itself and its packaging needed to be appealing and a bit wacko. We came up with the name Henny’s, as we wanted to give our brand a “face”. Instead of just one Henny, we gave ourselves endless possibilities. This especially comes in play with our in-house developed cartoons.

The Result:

The bright and colorful packaging in combination with our funny cartoons are the perfect fit. It stands out amongst the other snacks and give people a smile while they eat their order. Each snack has their own cartoon to give people a bit of a “gotta catch’em all” vibe.

The People in charge:

Iotta – Jean-Louis van Nunen – CEO
Iotta – Tim Hovestadt – Art Director
Iotta – Anthony Peere – Digital Designer

Content download: IOTTA_C3_awards_design_Hennys.pdf Video links:
September 23, 2021

How to create brand-recognition by using social media

Project Category: best content
Name: Anthony Peere Agency name: IOTTA
The Project:

Create a spin-off action from the sponsored commercial using social media

The Challenge:

Solo Patisserie is a butter specially developed for use in patisseries. It is the perfect match for the popular program “The bake-off”, which it sponsored with a commercial each time. In order to reach a wider audience, it was asked to come up with a social media action.

The Solution:

Solo Patisserie has long held the baseline “with solo you have gold in your hands” so why not give away a real nugget of gold?

The Result:

We created a catchy visual with a treasure chest to announce the promotion of raffling a nugget of gold among the entries. After the draw, the winner did not turn up to collect her prize, so we extended the campaign by asking the public to search for the winner, and the person who could give us her details also won a great prize.

The People in charge:

Iotta – Jean-Louis van Nunen – CEO
Iotta – Tim Hovestadt – Art Director

Content download: IOTTA_C3_awards_content_Solo.pdf Video links: https://vimeo.com/483990487
September 23, 2021

SEM

Project Category: best content
Name: Davide Cini Agency name: Linkness/Tratti
The Project:

For SEM, a new brand by Milani, a company leader in the industry of office and contract seatings, we created a new strategy for the reinforcement of the brand, based on the creation of quality content.

The Challenge:

To increase the brand awareness and engage interest towards the company and its products.

The Solution:

In order to better and help SEM’s online presence, we created a strategy based on the creation and diffusion of quality contents. To achieve this objective, we implemented the website with an area reserved to the blog (https://www.semseating.com/it/blog) where the brand could explore some of the topics that were part of its storytelling.

Among the most important ones, we choose these:

  • Design & Made in Italy: the brand’s history and its values, how their products are made, the faces behind the scenes, etc.
  • Chiacchiere da ufficio (“Office chitchat”): famous places of design to visit, design pieces that made history, how the style has changed throughout the years, women in design, etc.
  • Salute e sedute (“Healt and seating”): practical advice for posture, the importance of ergonomic products, exercises you can do at the office or while working from home, etc.

To heighten the brand’s perception towards the determined target, we created short video contents aimed on one hand at the design world and on the other at the customers looking for a seat.

They’re informative videos able to show the benefits of the products as well as the different ways you can use them.

The Result:

The new communication strategy helped to pave the way for presenting the products in an innovative light and improved the visibility of the website on the search engines, which of course increase the visits on the website itself.

The People in charge:

Davide Cini – Creative director
Elena Bozza – Head of Digital
Aurora Franino – Digital designer

Content download: Linkness-Tratti_SEM.pdf Video links: https://youtu.be/elpHQ70qnH8 https://youtu.be/aWN0k7ANpIk https://youtu.be/KDdDZLe1fUs https://youtu.be/OHOjWZNTrLM https://youtu.be/Qe5Tukar81c https://youtu.be/oc5fKxMj-hg
September 23, 2021

Santa Lucia Wine

Project Category: best design
Name: Davide Cini Agency name: Linkness/Tratti
The Project:

We designed the packaging of Santa Lucia Wine of the year 2019 for the Fondazione Banca degli Occhi of Onlus Veneto, an organization that for the last 30 years has helped in fighting against blindness through transplants, research and medical care.

This project started 11 yeas ago, thanks to the collaboration between the Foundation and Cantina Maculan, a wine maker that creates a limited edition of 300 numbered unique bottles.

The Challenge:

To create a new pack for Santa Lucia wine able to highlight the exclusivity that distinguish this particular selection of the winery.

The Solution:

Giving new life to the special edition of Santa Lucia wine is a murrina from the artist Andrea Moretti, made with the same technique used by the glass artist of the 1920s.

The story of Andrea Moretti, a great enthusiast of glass, to which he dedicated his entire life, was a true inspiration for us.

We wanted to emphasize the exclusivity of this particular murrina, called “Vita di vetro”, of which only 300 pieces were made, one for each bottle of Santa Lucia wine. We therefore created a layout directly connected to the aesthetic sense of modern art: a colorful and almost hypnotic design, that exudes positivity, vitality and style. The mix of all these ingredients created a new packaging of unmistakable visual impact, that is able to differentiate itself form the usual layouts used by other wineries.

The Result:

Our work was repaid with the winning, for the second year in a row, of the Mediastars’s Golden Star Advertisement Award in the category Packaging and Promotion.

The People in charge:

Davide Cini – Creative director
Giada Bastianel – Account and project manager
Francesca Favaretto – Creative & graphic designer

Content download: Linkness-Tratti_Santa-Lucia-Wine.pdf Video links:
September 23, 2021

Fuerteventura

Project Category: best overall campaign
Name: Davide Cini Agency name: Linkness/Tratti
The Project:

Fuerteventura is a made in Italy clothing brand created in 1988 and active until the early 2000s.
After 15 years of absence from the scene, the brand decided to get back on the market with a new proposition in which values, ethics and future are in first line.

The Challenge:

Fuerteventura wanted to come back into the fashion world as a brand closer to consumers and the environment, conscious of the fact that the customers nowadays do not just buy a product for itself, but also for every aspect surrounding it.

This translates into the importance of making the values of the brand clear and in the creation of a personalized and tailored customer experience.

The Solution:

We defined a new brand identity that, starting from the creation of a new logo, involved every means of communication: e-commerce (fuerte.com), social media and all the cards and boxes that come with the product.

In order to present and explain the brand, especially on social media, we perfected the brand image through effective moodboards that helped us reach the target.
Using photos, imagines and animations, we were able to give life to an innovative and stylish Instagram grid.

However, all of this wasn’t enough: that’s why we created a strategy aimed at spreading word about the brand through a network of influencers and an exceptional brand ambassador, Juliana Moreira, famous model and hostess in numerous Italian TV shows.

The Result:

Fuerteventura’s comeback was welcomed with great enthusiasm from the previous customers, all of whom remembered the high quality of the products.
The new multi-channel communication style and strategy was able to give new energy to the restart the brand.

The road ahead is still long and the adventure just began, but the results and satisfactions are already coming.

The People in charge:

Davide Cini – Creative director
Giovanna Mantegazzini – Account and project manager
Beatrice Donà – Creative & graphic designer
Francesca Favaretto – Creative & graphic designer
Jessica Zanette – Social & digital PR
Aurora Franino – Digital designer

Content download: Linkness-Tratti_Fuerteventura.pdf Video links: https://youtu.be/vRb2LRgZLpg https://www.facebook.com/fuerteventuraofficial/videos/4538500786202069/
September 23, 2021

How to make Porto Cruz trending with online commercials

Project Category: best content
Name: Anthony Peere Agency name: IOTTA
The Project:

Create brand awareness videos for Porto Cruz (Port).

The Challenge:

Porto Cruz asked us to create 4 videos for their port products: Ruby, Tawny, White and Pink. They needed online commercials/awareness videos to show the capabilities to make cocktails with their products. Although Ruby and Tawny are more targeted towards an older, more sophisticated audience Porto Cruz wanted a “red line” between the 4 videos. Quite a challenge, that we gladly accepted.

The Solution:

We divided the videos in pairs of 2. Ruby/Tawny that is targeted towards an older, more sophisticated audience and White/Pink that has a younger, yet trendy audience in mind. By following a similar storyboard in another setting, we were able to create the red line Porto Cruz was searching for.

The Result:

The Ruby and Tawny videos has a warm, sophisticated and rooftop vibe. The perfect video to appeal to people who like sipping their drink in a lounge setting. The White and Pink videos follow the same pace, but by changing the background to a more beachy-setting and using a brighter wood, we evoke a more trendy/younger vibe. Porto Cruz also sponsored a big television talkshow in Belgium “Gert late night”, with product placement and all the guests were enjoying a cocktail from Porto Cruz. Because they wanted to have a tv-commercial as well, we slightly adapted the online video to meet TV-requirements.

The People in charge:

Iotta – Jean-Louis van Nunen – CEO
Iotta – Tim Hovestadt – Art Director
Iotta – Anthony Peere – Digital Designer/Marketeer

Content download: IOTTA_C3_awards_content_PortoCruz2.pdf Video links: https://vimeo.com/483985686 https://vimeo.com/438894962 https://vimeo.com/438893276 https://vimeo.com/438891891
September 23, 2021

How to create brand-awareness with the perfect mix

Project Category: best content
Name: Anthony Peere Agency name: IOTTA
The Project:

Create brand awareness videos for Poliakov Vodka.

The Challenge:

The content Poliakov had was in our opinion a bit dated, the visuals were a bit aggressive and had a 90’s club vibe. Although we didn’t especially want to lose that 90’s vibe, we wanted to elevate it to modern standards as well. Poliakov needed 2 movies in the same style, one to showcase the cocktail/mixing capabilities and another to promote the 2 variants of Poliakov vodka (white and red).

The Solution:

With the MTV-style of editing, the club vibe isn’t lost on the contrary. The editing is fast paced and grabs the viewer immediately. Fully targeted to a younger audience that is ready to leave the pandemic and its restrictions behind them and enjoy life to its full potential.

The Result:

When to client came to us, to just create a how-to video for a cocktail, we immediately saw the potential. With some concept videos/storyboards, we were able to convince the client to give their go-ahead on our proposal. The result is a young, dynamic and fresh pair of awareness videos, perfectly targeted towards our audience. The partnership with TAGMAG a big contentplatform targeted towards “Zoomers” also involved Poliakov sponsoring an online webshow called “TagMansion” (a reality show in similar fashion like Jersey Shore), a perfect fit ;-).

The People in charge:

Iotta – Jean-Louis van Nunen – CEO
Iotta – Tim Hovestadt – Art Director
Iotta – Anthony Peere – Digital Designer/Marketeer

Content download: IOTTA_C3_awards_content_Poliakov.pdf Video links: https://vimeo.com/483995748 https://www.youtube.com/watch?v=VUmXuwingRo
September 23, 2021

“The Chef Experience” – Cook like a Michelin star chef at home: Content Marketing

Project Category: best content
Name: Anthony Peere Agency name: IOTTA
The Project:

A national content marketing driven campaign for ATAG, a kitchen appliances manufacturer part of Hisense.

The Challenge:

There wasn’t much (quality) perception about ATAG and they didn’t have much storytelling going on either. We needed to create a more qualitative image and ditto content to make use of it on organic social media and campaign-level.

The Solution:

By partnering up with Michelin-Star Chef Gilles Melchior, we created quality video-recipes, landingpages and social content to get the high quality perception ATAG deserves. Everyone at home can cook like a true Chef! (Especially if you cook on ATAG appliances ;-)).

The Result:

A mostly full digital campaign, but with some POS support for the dealers to help them showcase the campaign. We shot 20 x cooking videos and photography, developed copy for the landingpages, banners, POS and so on… We wanted to give people the real “chef experience”. We developed a full digital strategy to post organically and with a paid social AD plan. Foodies in Belgium are bound to notice ATAG!

The People in charge:

Iotta – Jean-Louis van Nunen – CEO
Iotta – Tim Hovestadt – Art Director
Iotta – Anthony Peere – Digital Designer/Marketeer

Content download: IOTTA_C3_awards_content_ATAG.pdf Video links: https://www.youtube.com/watch?v=fxux_cICZW0 https://www.youtube.com/watch?v=AIuColSO31o
September 23, 2021

IOTTA & EVISTA at their best

Project Category: best member collaboration
Name: Anthony Peere Agency name: IOTTA
The Project:

Attractive website for an up and coming snack brand, that is targeted to the end-consumer and the snack vendors themselves.

The Challenge:

For years there has been a monopoly by another snack brand in the sector. We needed to create an appealing alternative for the “frituristen” (= the snack vendors), brand wise but also competitive in pricing. From an end-consumers viewpoint, we needed to deliver a quality product, that invokes a happy sentiment. Of course our Henny’s brand needed a website that followed our insane brand indentity (happy, funny, a bit wacko).

The Solution:

As we wanted to target both parties, we needed to create a website that was both B2C and B2B, without losing our brand story. It needed to stay a little bit quirky, but still provide all info that the users are searching for.

The Result:

By staying true to our brand identity we created a website that is in perfect fit with the rest of our Henny’s communication. It is recognizable, true to the concept of our brand and pleasing to the users. Every user, be it B2C or B2B can find all the necessary info they need.

An B2C user for example can find info on all the products that are available, can find places that sells Henny’s products near them,  but also “fun-content” like our NetChix top 10.

An B2B user can find info on all available products, but can also learn more about “how to become an Henny’s-reseller”. They can order products, promomaterial and download assests to promote the Henny’s products in their shop or through social channels.

The balance between B2B and B2C can and will eventually evolve over time.

With Evista we had the perfect partner to provide us with the technical skills for the development side of the project.

The People in charge:

Iotta – Jean-Louis van Nunen – CEO
Iotta – Anthony Peere – Digital Designer
Evista – Andras Toth – CEO
Evista – Pór Katalin – Developer

Content download: IOTTA_C3_awards_co-operation_Hennys_website.pdf Video links:
September 23, 2021

The worldwide launch of Honda’s 1st electrical engine

Project Category: best overall campaign
Name: Anthony Peere Agency name: IOTTA
The Project:

Supporting the wordwide launch of Honda’s 1st electrical engine.

The Challenge:

The worldwide launch of Honda’s first electrical engine couldn’t go unnoticed. We needed a press-release, but also a “main event” to spread this big news. Another big challenge we were presented was the fact the engine didn’t physically exist yet at that time, as it was still being manufactured in Japan. A third challenge presented itself over time as it became clear we couldn’t show any real appliances with the new engine. (Honda builds its own engine, but also for OEM’s).

The Solution:

Together with Honda Engines, we decided Bauma (World’s leading trade fair for Construction Machinery, Building Material Machines and Construction Equipment) was the perfect time and place to share this big news with a big crowd. As for the engine itself, we only had technical drawings at our proposal (with of course a huge NDA attached to it). We really wanted to show the engine, so we decided to model the engine in 3D, so we could also animate it. We also really wanted to show some real appliances or a motion of it anyway. So we came up with the idea to make the appliances in sturdy plexi glass, with the focus being completely on the Honda-engine and giving it a High-tech feeling. (“fun” fact, the protoype engines arrived just in time from Japan to install them in the plexi appliances for the Bauma Exhibition. The Headquarters at Japan really loved our idea to show the engines in such a way, they even asked us to fly the plexi over to Japan, so they could also use it at an Exhibition!)

The Result:

For Honda’s Bauma participation, we always take a lot of pride in designing a nice exhibition booth, but that year we wanted to go all out. After proposing our concept for this special edition, the client was immediately on board. The main focus of the booth was a huge LED-video-wall of 10 x 4 meters. For the video-wall we created a nice and appealing video (with no sound of course), that gets the attention of people walking in the aisle between booths.

The People in charge:

Iotta – Jean-Louis van Nunen – CEO
Iotta – Tim Hovestadt – Art Director
Iotta – Anthony Peere – Project Assistent

Content download: IOTTA_C3_awards_campaign_Honda_Engines.pdf Video links: https://vimeo.com/357785789 https://vimeo.com/366505181
September 23, 2021

How to make people tok :) about your new chickensnacks in the snackbar

Project Category: best overall campaign
Name: Anthony Peere Agency name: IOTTA
The Project:

Create an attractive snack brand (chicken) with storytelling, digital uses and print/pos solutions.

The Challenge:

For years there has been a monopoly by another snack brand in the sector. We needed to create an appealing alternative for the “frituristen” (= the snack vendors), brand wise but also competitive in pricing. From an end-consumers viewpoint, we needed to deliver a quality product, that invokes a happy sentiment. We needed to figure out how to get people to tok 😉 about our brand!

The Solution:

As we needed to stand out in the snackbars, the brand itself, the storytelling, the packaging, the website, … it all needed to be appealing and a bit wacko. We came up with the name Henny’s, as we wanted to give our brand a “face”. Instead of just one Henny, we gave ourselves endless possibilities. This especially comes in play with our in-house developed cartoons.

The Result:

Henny’s – no ordinary chickens is now a brand that is recognized, due to the perfect in sync communication. Be it digital or offline Henny’s uses its brand identity to perfection. Consumers and even the B2C owners ‘tok’ 😉 about the brand and they feel it’s a fresh take on the conventional counterparts.

Our in-house developed cartoons are always teasing one another which puts a smile on a lot of people their faces. The bright and colorful packaging stands out amongst the dull packaging of competitors.

With the launch of Henny’s we were and are part of a brand that is still growing. We as an agency were able to shape the brand and we feel we have a true partnership with the owners.

The People in charge:

Iotta – Jean-Louis van Nunen – CEO
Iotta – Tim Hovestadt – Art Director
Iotta – Anthony Peere – Digital Designer

Content download: IOTTA_C3_awards_campaign_Hennys.pdf Video links: https://vimeo.com/609897613 https://vimeo.com/609900758
September 23, 2021

How to sell High-end kitchen appliances with a michelin-star chef

Project Category: best overall campaign
Name: Anthony Peere Agency name: IOTTA
The Project:

A national content marketing driven campaign for ATAG, a kitchen appliances manufacturer part of Hisense.

The Challenge:

There wasn’t much (quality) perception about ATAG and they didn’t have much storytelling going on either. We needed to create a more qualitative image and ditto content to make use of it on organic social media and campaign-level.

The Solution:

By partnering up with Michelin-Star Chef Gilles Melchior, we created quality video-recipes, landingpages and social content to get the high quality perception ATAG deserves. Everyone at home can cook like a true Chef! (Especially if you cook on ATAG appliances ;-)).

The Result:

A mostly full digital campaign, but with some POS support for the dealers to help them showcase the campaign. We shot 20 x cooking videos and photography, developed copy for the landingpages, banners, POS and so on… We wanted to give people the real “chef experience”. We developed a full digital strategy to post organically and with a paid social AD plan. Foodies in Belgium are bound to notice ATAG!

The People in charge:

Iotta – Jean-Louis van Nunen – CEO
Iotta – Tim Hovestadt – Art Director
Iotta – Anthony Peere – Digital Designer/Marketeer

Content download: IOTTA_C3_awards_campaign_ATAG.pdf Video links: https://www.youtube.com/watch?v=fxux_cICZW0 https://www.youtube.com/watch?v=AIuColSO31o
September 22, 2021

Would you still love if I were gay?

Project Category: best content
Name: Michal Naď Agency name: Jandl Slovakia
The Project:

Would you still love if I were gay?

The Challenge:

Slovakia is extremely intolerant when it comes to love equality. Moreover, when an LGBT member comes out, he/ she is ridiculed, judged, even physically attacked. Thus, many young LGBT Slovaks choose Not to Come Out.

The Solution:

ABSOLUT launched a social media initiative to support equal love by completely flipping the script. The brand dared the hetero demographic to experience the emotions and fears of Coming Out. Popular Slovak influencers joined the challenge to publicly ask their parents, siblings, and friends a simple question – Would you still love me if I were gay?

The Result:

A total of 70 000 minutes watched / 750 000 impressions / 300% engagement

The People in charge:

Creative Director: Alex Strimbeanu
Art Director: Lucia Repová
Copywriter: Jakub Jurica
Strategy Planner: Ivana Lužinová Váleková
Social Media Specialist: Soňa Časárová
Account Team: Jakub Kováč , Rasto Kuttner

Content download: Jandl_Slovakia-1.zip Video links: https://www.youtube.com/watch?v=aP_w6pqHXnw
September 22, 2021

Biova Bambusové vatové tyčinky (Biova bamboo cotton ear sticks)

Project Category: best design
Name: Michal Naď Agency name: Jandl Slovakia
The Project:

Ecology friendly alternative products

The Challenge:

To avoid using classic plastic materials in everyday products

The Solution:

Substitution with bamboo – 100% natural material

Sticks are made of bamboo which is 100% natural and degradable material and will no longer pollute our environment, seas or oceans for 100s years.
Packaging material is also recyclable papier. Packaging design corresponds with these attributes by graphic style and colours. It contents also an blue icon of papier tresh can, that should leads everybody to separate it the right way after using.
These icons for each materials are in the typical colours the make separation easyer and also to attract children and teach them to be nature friendly. Even maybe to keep their eyes on parents to separate it right way.

The Result:

100% funcion with 100% degradable material
Bamboo ear cleaning sticks won 1. prize in PLMA´s Salute to excellence award 2021 in Amsterdam.
with the following comments of judges: Good care of packaging (E. Elderhorst NL), Eco & nice packaging (T. Plakké NL) Very nice packaging, quality looks good (J. Kolenburg NL)

The People in charge:

client: COOP Jednot,
art director: Tomas Partila
account: Pavol Lukacovic

Content download: Jandl_Slovakia.zip Video links:
September 17, 2021

Visibility: #opinonisnotafact – Don’t let opinions rewrite history

Project Category: best content
Name: Juraj Sasko Agency name: Visibility
The Project:

#opinionisnotafact––but this is often not the case on the Internet today. The truth goes aside, and even the historical facts are replaced by one’s view of events.

To prevent the history from being rewritten, we proposed a social media campaign based on controversial and false opinions to support the Museum SNU’s project and its virtual exhibition Liberation of Slovakia––where visitors could experience the course of World War II and the liberation of our territory.

The Challenge:

To commemorate the Liberation of Slovakia and show people that opinions will never rewrite history––and to do it in an effective, engaging way with almost zero budget that will bring results.

The Solution:

We have created a series of posts using the opinions of “Internet historians”, which are as untrue as they can be disgusting. Among the messages of our communication were that Tiso was the best president, the Holocaust did not happen, and if so, the Jews could blame themselves––and then we refuted these opinions with facts.

The controversial messages attracted the attention of the audience and the influencers who took part in the campaign and helped us increase the number of visitors to the exhibition several times over a minimal budget. And thanks to that, the facts about the liberation of Slovakia remain facts.

The Result:
  • More than 300,000 people reached
  • Website visits increased by 5,300 %
  • Using only 25 € to promote posts
The People in charge:
  • Creative Director – Vojto Kósa
  • Art Director – Zuzana Lehocká
  • Copywriter – Maery Mikešová
  • Social Media Manager – Ivana Beňo
  • Account Manager – Vlado Makovický
Content download: Video links: https://oslobodenieslovenska.sk/ https://drive.google.com/file/d/14wvo7ufIhPdZG0lNyo_LK3DWmrs3UCb2/view?usp=sharing https://www.facebook.com/oslobodenieslovenska/posts/292175152524448
September 17, 2021

Visibility: Virtual Exhibition – The Liberation of Slovakia

Project Category: best design
Name: Juraj Sasko Agency name: Visibility
The Project:

For more than 80% of Slovaks, the Slovak National Uprising is the most crucial event in our history. That is why the Museum of the Slovak National Uprising is visited by more than 30,000 visitors a year. However, this number is declining due to young people’s lack of interest, and the current pandemic has crippled traffic. In cooperation with the Institute of Technology and Innovation, we breathed new life into these events in digital form.

The Challenge:

To create a solution that will let its visitors experience a virtual exhibition of the Second World War and the Liberation of Slovakia in an interactive way, and will also be a useful source of materials for teachers and students.

The Solution:

Our goal was to create the first digital exhibition on the topic of the Second World War from the perspective of Slovakia and its liberation. It was to take the form of a website, interactive features such as maps, games and 3D models. We had to process more than 40 hours of content in an attractive and understandable form.

We created a design, programmed and launched the OslobodenieSlovenska.sk website. Great emphasis was placed on the best possible user experience, smooth viewing and guiding the visitor through the exhibition. Web liberation was also a challenge in terms of graphic design. The result is an aesthetic page, where we let the exhibits stand out.

The Result:

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The People in charge:
  • Creative Director – Vojto Kósa
  • Art Director – Zuzana Lehocká
  • Account Manager – Vlado Makovický
  • Programmer – Maťo Orovan
Content download: Video links: https://oslobodenieslovenska.sk/ https://www.youtube.com/watch?v=tKvHUjMTfRk
September 17, 2021

Visibility: #opinonisnotafact – Don’t let opinions rewrite history

Project Category: best overall campaign
Name: Juraj Sasko Agency name: Visibility
The Project:

#opinionisnotafact––but this is often not the case on the Internet today. The truth goes aside, and even the historical facts are replaced by one’s view of events.

To prevent the history from being rewritten, we proposed a social media campaign based on controversial and false opinions to support the Museum SNU’s project and its virtual exhibition Liberation of Slovakia––where visitors could experience the course of World War II and the liberation of our territory.

The Challenge:

To commemorate the Liberation of Slovakia and show people that opinions will never rewrite history––and to do it in an effective, engaging way with almost zero budget that will bring results.

The Solution:

We have created a series of posts using the opinions of “Internet historians”, which are as untrue as they can be disgusting. Among the messages of our communication were that Tiso was the best president, the Holocaust did not happen, and if so, the Jews could blame themselves––and then we refuted these opinions with facts.

The controversial messages attracted the attention of the audience and the influencers who took part in the campaign and helped us increase the number of visitors to the exhibition several times over a minimal budget. And thanks to that, the facts about the liberation of Slovakia remain facts.

The Result:
  • More than 300,000 people reached
  • Website visits increased by 5,300 %
  • Using only 25 € to promote posts
The People in charge:
  • Creative Director – Vojto Kósa
  • Art Director – Zuzana Lehocká
  • Copywriter – Maery Mikešová
  • Social Media Manager – Ivana Beňo
  • Account Manager – Vlado Makovický
Content download: Video links: https://drive.google.com/file/d/14wvo7ufIhPdZG0lNyo_LK3DWmrs3UCb2/view?usp=sharing https://www.facebook.com/oslobodenieslovenska/posts/292175152524448 https://oslobodenieslovenska.sk/
September 17, 2021

DAS GUTE FINDET INNENSTADT – The Good takes place downtown

Project Category: best overall campaign
Name: Mark Bourichter Agency name: husare GmbH
The Project:

November 2020 in Germany: If sales in the Christmas business by low customer frequency or a shift to online trading by the local retail trade, many companies are facing the end. The trade association currently speaks of around 60 percent (HDE, 01/2021). As a result, there will be dramatic vacancies in the shopping streets in numerous municipalities. It was already becoming apparent what the lockdown has exacerbated to this day.

What can we do to protect inner cities from the looming loss of diversity, attractiveness and economic power? What can we do to avoid imminent business closures and counter vacancies in city centers? The IHK Nordwestfalen asked itself these questions in mid-November 2020.

An alliance, led by the Chamber of Commerce and Industry North Westphalia and the agency  husare, was in agreement: Good words alone are not enough, deeds have to follow. To be more precise: a communication campaign for the IHK region that “shakes people up” without causing fear. That encourages shopping in the city centers – without handing out against online retail or questioning measures to protect against infection.

The Challenge:

An initiative was jointly conceived and implemented to strengthen the inner cities and the retail outlets there. Ready to go from the first weekend in Advent. The particular challenge: there were 5 (!) Working days between the briefing and the concept presentation. From concept presentation to implementation: another 5 days (!).

 

The aim was to sensitize the majority of the 2.6 million inhabitants within the IHK district, consisting of the independent cities of Münster, Gelsenkirchen and Bottrop as well as the districts of Borken, Coesfeld, Recklinghausen, Steinfurt and Warendorf, with a campaign that retail benefits from every single customer. That it depends on each individual visitor to keep the city centers as colorful and diverse as they were before the pandemic.

 

In terms of content, the aim was to strengthen the local dealers, to give them a voice and a face and to emphasize the specific advantages: a relationship to the business, to the salespeople and to a lively town center.

 

The campaign is aimed at three target groups:

 

  1. All retailers in the IHK district of North Westphalia to support the visibility of the campaign
  2. All consumers in the IHK district of North Westphalia in order to maintain the diversity and attractiveness of the local retail trade by making a purchase.
  3. All mayors of the 78 municipalities of the IHK district of North Westphalia, in order to increase the awareness and relevance of the campaign.
The Solution:

DAS GUTE FINDET INNENSTADT (The Good takes place downtown) emphasizes the special relationship between consumers and retailers. We remind you of rummaging in atmospheric shops, of competent advice, of inspiration – of special moments that only local retailers can offer. WITH distance, hygiene and everyday mask. WITH support for a lively inner city.

 

For Explanation: INNENSTADT in German is the translation for “inner city”, in the pronunciation it also stands for “it takes place inside”.

 

To underline the importance of this campaign, we find other initiators who are committed to the retail sector. Because even as an employer, retail is an important pillar of the economy. In addition, we find sponsors to give the campaign the necessary media pressure.

 

Holistic communication – from the breadth of the content to the depth. We address the target groups emotionally using various incentives and clear storytelling. We use social media ads to generate attention for the campaign message. This is followed by blog and social media content that appeals to the target group. Strong and activating call-to-actions turn users into local multipliers. Entertaining stories on the social media profiles ensure dialogue and interaction with retailers. We rely on high user involvement on Facebook, Instagram, LinkedIn & Co. as a success factor for this regional campaign. At the same time, municipalities and dealers receive packages to bring the campaign into the city center.

 

The logo shows the heartbeat of the city centers. The star and the gold stand for the start of the campaign at Christmas time. The campaign relies on a strong online presence and storytelling via social media (Facebook, Instagram) with the involvement of local dealers. But classic media such as radio and daily newspapers (PR & advertising) were also used to address people with a wide reach. The PR work with the involvement of the mayors and local multipliers ensured a boost in reach. The right initiators have been found in the Münster Chamber of Crafts, Münsterland e.V., WIN Emscher-Lippe and the North Rhine-Westphalia Trade Association. The savings banks, Volks- and VR-Banken were won as sponsors. The joint open letter was the official starting shot. Eight dealer portraits were produced (film, text, photos). All municipalities were provided with information with the call to support the campaign as part of their press work or via the municipality’s social media channels. The municipalities acted as distributors for the dealer packages, consisting of campaign information and stickers for the shop windows. In addition, we have placed the campaign in various LinkedIn groups such as “Corona crisis: Dealers help dealers” with over 3,700 members. Consistent community management ensured a constant background noise on the social media channels.

The Result:

Period from the request to the start on November 27th, 2020: 10 days

Campaign period: 11/27/2020 – 12/14/2020 (second lockdown)

Total campaign reach: >20,000,000

PR Reach: 7.95 million

In addition to its own content, there were numerous interviews with city leaders and dealers. And clear messages of how dramatic the situation is.

 

Media equivalent value: EUR 271,233.76

 

Social media Ads reach: 4,697,426

Reach Facebook, Instagram organic: 500,000

User post interactions: 223,508

Media budget for social media: EUR 5,757.97

 

Advertisements Print:

Range: 1.3 million

Media budget: approx. 60,000 EUR

 

Range of radio spots: 4.8 million

Media budget: approx. 10,000 EUR

Website-Visitors: 15,000

Range city center:

Over 500 dealer packages were distributed to merchants in the district. A specific range can therefore not be measured.

 

DAS GUTE FINDET INNENSTADT (The Good takes place downtown)  – the campaign by the IHK North Westphalia to strengthen retail trade in cities and municipalities has reached a reach of over 20 million within 3 weeks. The target groups were actively involved through the skilful cross-media linking of PR, emotional storytelling via social media, visibility at the point of sale, in print advertisements and radio spots. Mayors joined in, retailers were portrayed, and consumers underlined the need for the campaign. The message arrives! Over 200,000 post interactions are encouraging and speak in favor of a continuation after the lockdown.

The People in charge:

Christoph Sauerland – Etat Director

Thekla Jakobi – Creative Director

Mark Bourichter – PR

Martin Kleinberns – Concept

Content download: DASGUTEFINDETINNENSTADT_Keyvisual.jpg Video links:
September 17, 2021

Navigator – Securifid

Project Category: best design
Name: Niclas Bergenblad Agency name: Navigator Communications
The Project:

Securifid is an innovative tech company developing and offering safe identification solutions between companies, governments, and ordinary people.

The Challenge:

The challenge was to create awareness and recognition with the target audiences during the launch in Sweden.

The Solution:

Name, logo, visual identity, and a communication concept were developed to establish Securifid as the solution to the safe identification problem.

The Result:

Securifid has received a number of relevant leads after the new packaging of the brand and offer.

The People in charge:

Client Director: Jenny Wendel

Project Manager: Jeanette Carlström

Art Director: Anna Jonasson

Copywriter: Mikael Jisander

Digital Strategist: Linea Westbergen

Creative Director: Niclas Bergenblad

Content download: Securifid Video links:
September 17, 2021

Navigator – Skånefrö

Project Category: best design
Name: Niclas Bergenblad Agency name: Navigator Communications
The Project:

Skånefrö is a leading company working with sustainable seed solutions for farmers.

The Challenge:

The challenge was to position the company as modern and progressive.

The Solution:

A new visual identity with a more modern look and feel was created to strengthen the brand.

The Result:

Skånefrö has gotten a lot of positive feedback from both current and potential customers based on the new identity.

The People in charge:

Client Director: Peter Imhäuser

Project Manager: Anna Vidling

Art Director: Anna Jonasson

Copywriter: Amanda Ekenberg

Digital Strategist: Linea Westbergen

Graphic Designer: Ola Hansson

Creative Director: Niclas Bergenblad

Content download: Skånefrö Video links:
September 17, 2021

Navigator – Probi

Project Category: best overall campaign
Name: Niclas Bergenblad Agency name: Navigator Communications
The Project:

Probi is an international company focused exclusively on developing, producing, and delivering clinically proven probiotics.

The Challenge:

The challenge was to spread knowledge of why Probi does what they do – to improves lives with the help of probiotics.

The Solution:

The solution was to develop a new visual identity and a communication concept based on the company’s “Passion for people”.

The Result:

The communication concept has helped both co-workers and customers better understand Probi’s mission and ambition.

The People in charge:

Client Director: Jenny Wendel

Project Manager: Jeanette Carlström

Art Director: Anna Jonasson

Copywriter: Johan Bergquist

Digital Strategist: Linea Westbergen

Creative Director: Niclas Bergenblad

Content download: Probi Video links:
September 17, 2021

Navigator – Move by bike

Project Category: best overall campaign
Name: Niclas Bergenblad Agency name: Navigator Communications
The Project:

Move by bike is a transportation and logistics company that offers sustainable deliveries using specifically developed power-driven bikes and cargo solutions.

The Challenge:

The challenge was to create awareness when they launched in Sweden, and to make the company stand out from the competition.

The Solution:

The solution was to create a strong visual and verbal identity that communicated the core of the company’s sustainable vision.

The Result:

Move by bike is now a well-known brand in the major cities in Sweden and their market share continues to grow.

The People in charge:

Client Director: Jenny Wendel

Project Manager: Peter Ripmark

Art Director: Fredrik Oscarsson

Copywriter: Mikael Jisander

Creative Director: Niclas Bergenblad

Content download: Navigator_Move_by_bike Video links:
September 17, 2021

Navigator – Lahega

Project Category: best design
Name: Niclas Bergenblad Agency name: Navigator Communications
The Project:

Lahega is a brand for an extensive portfolio of chemical products, services, and equipment for car cleaning.

The Challenge:

The challenge was to highlight the brand’s strong focus on sustainability and developing environmentally friendly solutions.

The Solution:

The solution was to create a communication concept and a visual identity using the number zero, meaning zero-emission and pollution.

The Result:

The brand is today recognized as the most environmentally friendly solution in the car cleaning business.

The People in charge:

Client Director: Jenny Wendel

Project Manager: Jeanette Carlström

Art Director: Fredrik Oscarsson

Copywriter: Johan Bergquist

Creative Director: Niclas Bergenblad

Content download: Navigator_Lahega Video links:
September 17, 2021

Navigator – Iconovo

Project Category: best overall campaign
Name: Niclas Bergenblad Agency name: Navigator Communications
The Project:

Iconovo is a med-tech company that offers the development of inhalation products – inhaler devices and dry powder formulation.

The Challenge:

Iconovo wanted to reach out with their offer as a collaborator to other med-tech companies looking for a long-term development partner.

The Solution:

The solution was to create a communication concept and activities focusing on Iconvo as the Enabler of effective inhalation.

The Result:

Iconovo has strengthened its recognition as a partner business and receives many leads from the different communication activities.

The People in charge:

Client Director: Maria Hoffstein

Project Manager: Jeanette Carlström

Art Director: Fredrik Oscarsson

Copywriter: Mikael Jisander

Digital Strategist: Linea Westbergen

Creative Director: Niclas Bergenblad

Content download: Navigator_Iconovo Video links:
September 17, 2021

Navigator – GPA

Project Category: best design
Name: Niclas Bergenblad Agency name: Navigator Communications
The Project:

GPA is a leader in industry solutions for pipe, hose, and ventilation installations in Scandinavia.

The Challenge:

The challenge was to position the company using its strong softer values in different projects.

The Solution:

A new visual identity and communication concept “optimal flow” was created to highlight their strengths.

The Result:

GPA is now well-known not only for its great products and installations but also for its strong commitment to customer needs.

The People in charge:

Client Director: Maria Hoffstein

Project Manager: Anette Andersson

Art Director: PM Lindbladh

Copywriter: Johan Bergquist

Digital Strategist: Sara Harlin

Creative Director: Niclas Bergenblad

Content download: Navigator_GPA_Flow Video links:
September 17, 2021

Navigator – Gainbridge

Project Category: best design
Name: Niclas Bergenblad Agency name: Navigator Communications
The Project:

Gainbridge is a company with a fund investing in start-up companies that are listed or not yet listed on the stock market.

The Challenge:

The challenge was to make investors in the Nordic countries aware of this new unique fund.

The Solution:

A logo, visual identity, and communication concept were created to launch the fund.

The Result:

The awareness of the fund is increasing rapidly in the Nordic countries.

The People in charge:

Client Director: Peter Imhäuser

Project Manager: Anna Vidling

Art Director: PM Lindbladh

Copywriter: Johan Bergquist

Creative Director: Niclas Bergenblad

Content download: Navigator_Gainbidge Video links:
September 17, 2021

Navigator – Factlab

Project Category: best overall campaign
Name: Niclas Bergenblad Agency name: Navigator Communications
The Project:

Factlab is a global big data hub, with tens of millions of data from referred facts from selected sources all around the world.

The Challenge:

The challenge was to make people aware of the data hub, and the company’s fight against alternative facts and fake news.

The Solution:

The solution was to create a strong visual and verbal identity together with a clear communication concept and digital marketing to position the brand on the global market.

The Result:

Factlab got a huge rise in followers, visitors, and leads from the extensive paid and organic activities in social media.

The People in charge:

Client Director: Maria Hoffstein

Project Manager: Peter Ripmark

Art Director: Fredrik Oscarsson

Copywriter: Mikael Jisander

Digital Strategist: Sara Harlin

Creative Director: Niclas Bergenblad

Content download: Navigator_Factlab Video links:
September 17, 2021

Navigator – C-Pen

Project Category: best overall campaign
Name: Niclas Bergenblad Agency name: Navigator Communications
The Project:

C-Pen is the original high-quality state-of-the-art pen scanner with industry-leading scanning solutions that make it easy to process printed text.

The Challenge:

To make the target groups aware of how the pen scanner can empower people’s ability to read, understand and learn.

The Solution:

To create a strong visual and verbal identity together with a clear communication concept that would help position the brand on the global market.

The Result:

C-Pen is one of the leading global pen scanners and is recognized by the target groups as the original innovation.

The People in charge:

Client Director: Peter Imhäuser

Project Manager: Jeanette Carlström

Art Director: PM Lindbladh

Copywriter: Johan Bergquist

Digital Strategist: Linea Westbergen

Creative Director: Niclas Bergenblad

Content download: Navigator_C_pen Video links:
September 17, 2021

Navigator – 1910

Project Category: best design
Name: Niclas Bergenblad Agency name: Navigator Communications
The Project:

19I0 Event is an event and conference organizer with several smaller and larger facilities located in a soccer arena.

The Challenge:

The challenge was to name the Event company and make it known to its target groups.

The Solution:

We named it 1910, which is the starting year of the soccer team that owns the facilities, and created a visual identity and communication concept.

The Result:

1910 is a well-established event organizer and the number of customers is constantly increasing.

The People in charge:

Client Director: Leif Lindau

Project Manager: Anna Vidling

Art Director: Fredrik Oscarsson

Copywriter: Johan Bergquist (egentligen mest Amanda)

Digital Strategist: Linea Westbergen

Graphic Designer: Ola Hansson

Creative Director: Niclas Bergenblad

Content download: Navigator_1910 Video links:
September 16, 2021

Web Report 2021

Project Category: best content
Name: Emonna Gesheva Agency name: Active Group
The Project:

The Dir.bg Web Report competition for good journalism was established to give the floor to quality authors’ materials published online (this also applies to TV stations’ web sites). Its fourth edition takes place in the complex situation of a divided guild of journalists, mutual accusations of bias and deviation from journalistic principles, and the invasion of fake news alongside the pandemic and the news of the virus.

The Challenge:

As the competition had had already three previous editions, there was no initial impetus for something new. On the other hand, the competing media had interest in covering it only if one of their reporters won, but not before that. For us, the preliminary announcement of the competition was of particular importance in order to collect as many applications as possible in the various categories of reports.

The Solution:

We united competing media in one cause – the good journalistic standards. We invited the editors-in-chief and the most famous professionals of the two best rated competing private televisions, the national television and radio, online media, prestigious magazines, investigative journalists as members of the competition jury.

We created a special column dedicated to the jury, in which we presented the members as professionals who talk about their own professional path, but also comment on the standards of the competition with an invitation for the authors to participate. We planned their parallel appearance in their own media as a prestigious content.

We planned TV participations in the middle of the competition period for reporters and representatives of Dir.bg in the national televisions. We created content based on their participations with a focus that both arises the reader’s interest and encourages the authors to get involved.

The Result:

The Web Report 2021 theme generates over 90 online publications, TV appearances, video, radio and podcast formats. Its ambassadors spoke about the competition in the highest rated programs on national television – the morning blocks of Bulgarian National TV, The top rated national bTV and the second rated NOVA TV. Part of the coverage was achieved through partnerships and press releases, and another part – through original materials with members of the jury -popular names in the media. We created a special column in dir.bg called „The Jury Speaks”. There were 16 interviews, which were published on the websites of the media outside the partnership agreements and attracted great interest due to celebrities, curiosity about their path to success and what would be their requirements for the winners. Leading media as Bulgarian National TV, Bulgarian National Radio, Bulgarian Telegraph Agency, the top national TV stations bTV and NOVA, the Manager Magazine, leading general news media outlets are just a few of the media that covered the journalistic competition.

The People in charge:

Emonna Gesheva, Managing Director

Gergana Kostova, PR Manager

Content download: Active-Group-Shes-the-one.7z Video links: https://webreport.bg/
September 16, 2021

Great Family – Great Brand. A Special Christmas Box for the Tilsiter Family.

Project Category: best design
Name: Axel Thoma Agency name: Die Botschafter Kommunikationsagentur AG LSA
The Project:

Tilsiter is one of the most popular cheese brands in Switzerland, consisting of five products that differ in their crafting and their taste. Consumers are spoilt for choice and can pick a Tilsiter to their liking. What they don’t see is the effort it takes behind the scenes to deliver on this promise.

The Challenge:

People make brands. This is particularly true for Tilsiter, where a diverse and often conflicting set of stakeholders, including milk producers, cheese makers, and traders collaborate to deliver from farm to fork. Living up every day to this spirit isn’t easy; stakeholders work for different Tilsiter products, debating about volumes, qualities, prices and so forth. But what (should) unite all is the Tilsiter brand and family. That’s why we thought of something special for a special time of the year.

The Solution:

Christmas is the time of joy and celebration. We created a special Christmas Box that was distributed to the entire Tilsiter Family. The specially designed box boosts the entire brand power: all five cheese variations, packaged in a special Christmas-wrap, accompanied by the respective hand-carved Tilsiter cows as brand ambassadors. A laser-cut Christmas card served as thank you note by the managing director of Tilsiter Switzerland. A gift that represents the value of the Tilsiter brand and family: quality, reliability, and trust.

The Result:

We can’t measure to what degree each part of the Tilsiter family was surprised and touched, and how many smiles the Tilsiter cows with their Santa hats put on their faces. The positive feedback the managing director received topped all past gifts, and additional boxes were requested with much delight. Being part of a great family and great brand was the received message of joy and celebration.

The People in charge:

Erich Koller (Realisation)

Axel Thoma (Brand Strategy)

Ladina Bosshart (Layout & Design)

Gregor Juon (Video Animation)

Content download: Die-Botschafter-Tilsiter.pdf Video links: https://www.youtube.com/watch?v=m6yxwHOnFIw
September 16, 2021

He’s The Man

Project Category: best content
Name: Emonna Gesheva Agency name: Active Group
The Project:

The top online portal Dir.bg gathered on one stage inspiring Bulgarian men, top specialists from various professional fields to share their recipe for success. Our idea was to support and publicize the good examples in society and to have a glimpse behind the scenes of their success.

The Challenge:

Thе project was part of an image campaign for Dir.bg – the online media leader in Bulgaria. It is a great challenge to make a PR campaign in other media with publications that quote an event organised by a competitive media, in our case Dir.bg. But suceeded by creating attractive content for the stories of remarkable Bulgarian men.

The Solution:

On the stage of a popular club in Sofia we invited Assoc. Prof. Stanimir Sirakov – the winner of the medical “Oscar” for innovations in medicine, the famous actor Julian Vergov, the world famous football legend Stoycho Mladenov, the graffiti artist Nasimo, the comedian Niki Stanoev, the 18-year-old writer Ivo Hristov, called the Bulgarian Stephen King, who has been fighting for his life for 5 years, the seeker of truth – the top journalist Svetoslav Ivanov, the chef-traveler and writer Filip Zahariev and the table tennis champion, born with one hand, Denislav Kodzhabashev.

We invited journalists to the live event, made video streaming for those who couldn’t attend and sent and we created a press release with the main accents of their stories.

The Result:

The event was covered with a very high number of materials from the stories of our guests – video reports and articles – over 100 articles for the stories of the event in online and print media. We used many different forms of communication and advertising of the event, including preliminary PR to all media, advertorial, preliminary interviews-presentations of the participants and the event in Dir.bg, “warming up” text on the day of the event, PR post with photos from the event to all media, texts and videos of the individual participants in Dir.bg, PR in social networks.

The People in charge:

Emonna Gesheva, Managing Director

Gergana Kostova, PR Manager

Content download: Active-Group-Hes-the-man.7z Video links: https://dir.bg/topic/he-s-the-man
September 16, 2021

Zywiec Team

Project Category: best overall campaign
Name: Cezary Hurka Agency name: Advertiva
The Project:

Annual promotion for employees, that gives them rewards for achieving goals in many criterions: sales results, safety driving, team cooperation and many more

The Challenge:

How to make people cooperate, how to make employees a good team, to increase efficiency, and work safety.

The Solution:

A complex solution to motivate Zywiec team in many ways. It joins sales results, team building, e-learning and many more. Everything is based on IT system we’ve build.

The Result:

2020/2021 edition was restored after one year break (Covid reasons). This edition is third in a row. The success can be measured by increasing amount of points that are gathered and exchanged into rewards by participants.

The People in charge:

account director, account manager, junior account manger,  copywriter, graphic designer, art director

Content download: zywiec-team.pdf Video links: https://youtu.be/phcsBs8oOGY
September 16, 2021

Top Secret

Project Category: best overall campaign
Name: Cezary Hurka Agency name: Advertiva
The Project:

Self promotion dedicated to potential new client.

The Challenge:

How to get to marketing directors with a creative message, that shows that agency is a good and creative partner.

The Solution:

Direct mailing action, that was proceeded by building a data base of marketing managers. We do follow up by the phone after somebody open the website.

The Result:

Good enough – we have two client and one procpect, so far. We’ve breaken the action for 6 months, because of covid and we are going to continue from October.

The People in charge:

account manager, account director, junior account manager, copywriter, graphic designer

Content download: Advertiva-best-overall-campaign-Top-secret.pdf Video links: https://youtu.be/IQgiWW4Emhg
September 15, 2021

Skoda – scary good deals

Project Category: best rejected
Name: Cezary Hurka Agency name: Advertiva
The Project:

Promotional campaign directed to mechanics that buy original Skoda parts.

The Challenge:

To design a digital campaign for VW Group – Skoda brand (Nora is an activity dedicated by parts
division to indipendent mechanics). The campaign was planned for November (helloween time) and was
announcing special prices for Skoda parts if you are a mechanic.

The Solution:

We’ve used a helloween style motives, with a claim: „Scary good deals” – which sounds definitely
better in polish language.

The Result:

They’ve chosen a different design. Good news – also our work:)

The People in charge:

account manager, account director, graphic designer, copywriter

Content download: scary-good-deals.pdf Video links:
September 15, 2021

Sidolux profesional – kill bacteria

Project Category: best rejected
Name: Cezary Hurka Agency name: Advertiva
The Project:

Package for household cleaning spray.

The Challenge:

To design a household chemicals packaging that will suggest that it is best for killing bacteria for proffesional use.

The Solution:

We’ve decided to use graphic theme that refers to a military – to underline the killing effect.

The Result:

They didn’t take it… I was really disappointed they weren’t brave enough.

The People in charge:

account manager, graphic designer, art director

Content download: Video links:
September 15, 2021

Miklas Legal – logo + CI

Project Category: best design
Name: Cezary Hurka Agency name: Advertiva
The Project:

To design a logo for a law company (solicitors) that refers to a tradition.

The Challenge:

It was a simple task – they need just a logo.

The Solution:

Finally we found a motive, we can use on each CI material, even of furniture, walls, etc. The client
was very pleased and we did more than a logo. The motive uses only part of a logo – that gives us an effect of
non-literal refer to a logo.

The Result:

You need to look at the presentation. It is a design:)

The People in charge:

graphic designer, account manager

Content download: miklas-legal.pdf Video links:
September 15, 2021

Dekoral – Profit palette

Project Category: best design
Name: Cezary Hurka Agency name: Advertiva
The Project:

Website, POS materials, organisation of promotion, prizes logistics.

The Challenge:

OUR TASK: To prepare a 3 months promotion for Decoral – paint producer.

The Solution:

We’ve created website, e-mailing, pos materials. All of them are colorful and refer to client’s products.

The Result:

Very good sales results (but it is confidential:), promotion is a success, we hope – we can extend cooperation with this client.

The People in charge:

Account manager, account director, copywriter, graphic designer, IT manager, junior account manger.

Content download: Video links:
September 15, 2021

Common growth is in our nature

Project Category: best rejected
Name: Cezary Hurka Agency name: Advertiva
The Project:

Direct mailing + members website for Colgate-Palmolive cooperants

The Challenge:

Our main goal was to find an attractive way to summarize annual cooperation of Colgate-Palmolive with its
cooperants. Important part of our task was to find a message that would underline ecological attitude of C-P.

The Solution:
  • MEDIA CHOICE: DIRECT MAILING + LANDING PAGE (to reach detailed, personalized information
    concerning current cooperation)
  • FORM – ecological material (eco paper), gift included , redirection to the landing page
  • IDEA – you get a direct mailing package that includes: a code to a landing page (you can see a personalized
    presentation there) and a gift – a flower in a can, which you can grow on your desk.
The Result:

They stopped the action because a Covid situation

The People in charge:

copywriter, account manager, graphic designer

Content download: colagate-palmolive-common-growth-is-in-our-nature.pdf Video links:
August 31, 2021

Nutricia test

Project Category: best overall campaign
Name: Nikos Test Agency name: Concept Maniax
The Project:

My Project

The Challenge:

The client

The Solution:

We deliver

The Result: The People in charge: Content download: 20210721-Geoponiko-Brochure-Tarantilis-d1.pdf Video links: