The CommUnity International Agency Network Forum, held in Bucharest from 25 to 28 of May has broken all records, with over 90 participants from across Europe coming together for an unparalleled event celebrating collaboration, knowledge-sharing, and lasting friendships within the advertising industry. This year, the theme was “Having fun is our best-kept tradition.”

Agency managers from owner-managed organizations convened for their bi-annual strategy meeting, where they engaged in robust discussions, attended captivating keynote speeches by industry experts, and gained valuable insights into the latest trends and strategies shaping the advertising landscape. The emergence of artificial intelligence (AI) as a prominent topic further highlighted the forum’s dedication to exploring cutting-edge advancements in the field.

Simultaneously, participants outside the managerial roles embarked on an immersive journey of teamwork and creativity. Working in six groups, they tackled two real client briefings, allowing young professionals to connect with like-minded individuals from diverse backgrounds. Over the course of intensive collaboration, these talented minds harnessed their collective expertise to craft innovative solutions that address the client’s unique challenges.